Follow these strategies to get in touch with your customers’ needs during tough economic times. With most economists forecasting a recession next year, consumers are already tightening their belts, and plan to rein in their spending even more in 2023, which is affecting the strategies of advertisers and marketers, who have belt-tightening issues of their […]
New Global Research Report From Cassandra Dives Into the Cultural Impacts of TikTok Seven out of 10 global Gen Zs say that spending time on TikTok is their favorite thing to do NEW YORK, December 8th 2022 – The latest research report, TikTok-ification of Global Youth released by Cassandra, Big Village’s insights and strategy group that […]
Like 60% of Americans, my family is a fan of the NFL. On any given Sunday from late September to early February, we can be found either on the couch watching games on TV or at the stadium. During the holidays, team apparel is a go-to gift for me and our kids. And when it […]
A new poll conducted after the midterm election shows GOP support for former President Donald Trump to be the Republican Party’s 2024 presidential nominee dropping as the percentage backing Florida’s Governor Ron DeSantis has increased substantially. Many Republicans and conservative media have blamed Trump for their party’s relatively poor showing in the November 8 election. […]
Opinions expressed by Entrepreneur contributors are their own. The current uncertain economy, coupled with rising inflation, is driving consumers to seek money-saving tactics, including cashback rewards, discounts, and online coupons. Economic pressures are driving the broad adoption of shopping rewards programs, which are “crossing the chasm” from coupon clippers and early adopters to mainstream consumers […]
While the Democrats performed strongly in last week’s midterm elections, recent polling shows that President Joe Biden still remains unpopular with the American public. The elections were a major disappointment for the Republicans, with the “red wave” many had been anticipating failing to materialize, allowing the Democrats to maintain control of the Senate. Republicans had […]
New Research from Cassandra Uncovers Gen Z’s Views on the New Meaning of Beauty Research reveals that 63% of Gen Z believe that their generation is pushing back on outdated beauty standards NEW YORK, November 17th 2022 – The latest research report, The Fresh Face of Self-Expression, released by Cassandra, Big Village’s insights and strategy group […]
Alternative-Specific Conjoint is one of the variations of the Choice-Based Conjoint (CBC) analysis widely utilized and recommended by Big Village. Alternative-specific approach makes CBC designs more flexible, provides more realistic description of products or offerings in choice tasks, improves accuracy and quality of modeling in many complex studies. Choice-Based Conjoint (CBC) analysis or Discrete Choice […]
What, why and what’s next? Editor’s note: Jennifer Adams is the SVP, Digital Hives at Big Village. This is an edited version of an article that originally appeared under the title “Reaching the Right-Brain with Digital Hives.” Traditional qualitative research has long been obsessed with “why.” Why did you, Consumer A, make that decision? Why […]
There has been a dramatic shift in the rise of younger generational consumers registering to vote. Since January 2022, the number of Gen Z and Millennials registered to vote increased by more than 10%. In a post Dobbs America, younger voters are more likely to vote for the Democratic Party candidate and more young Americans […]