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Category: Data

Data Clean Rooms Are Now Essential for Audience Insights, Measurement, and Data Activation According to IAB State of Data Report 2023

Cost Remains a Barrier – Putting Smaller Agencies, Brands, and Publishers at Disadvantage​ NEW YORK – January 24, 2023 – The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms (DCRs) to become an indispensable privacy-preserving technology. However, the significant investments in talent, […]

IAB Announces Alysia Borsa, Dotdash Meredith as New Board Chair

Paramount’s John Halley Named Vice Chair, to Help Drive Industry Evolution New York, NY (January 22, 2023) – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith, as Chair of the trade organization’s Board […]

IAB Annual Report 2022

It was a year that taught us the importance of perspective and becoming an active participant in problem-solving. It also taught us that the significant problems we face are surmountable, as long as we all work together. As an industry, we’ve learned to shrug off one uncertainty after another, to take hard hits in stride, […]

Retaining Revenue and Users: The Gaming App Addition

Acquiring new users requires a lot of time and budget. However, it doesn’t always equate to revenue for gaming apps. Long-term engagement and retention are what unlock a steady stream of profits. Mobile gaming apps depend upon IAPs (in-app purchases) to meet budget goals. As we learned in Q3 2022, gaming app revenue declined significantly. […]

IAB Announces Full Agenda for its Annual Leadership Meeting Jan. 22-24 in Marco Island, Florida

Senior Leaders Discuss the Industry’s Future and Set Agenda for 2023 Speakers include Professional Baseball Player and Entrepreneur Alex Rodriguez, Netflix’s Jeremi Gorman, Meta’s Erin Egan, TheSkimm’s Danielle Weisberg and Carly Zakin, Writer, Television and Podcast Host Baratunde Thurston, and more NEW YORK, January 12, 2023 – Interactive Advertising Bureau (IAB), the digital media and […]

4 Post-Holiday UA Trends Fintech Marketers Need to Know in 2023

With a projected 20.5% CAGR, the fintech market is expected to exceed $699.5 billion by 2030. The simple explanation for the category’s rise is that the tumultuous waters of the past 3 years have rocked the rowboat, giving consumers new reasons to keep a watchful eye on their finances — though they need the tools […]

IAB Warns Against Rushed Passage of Children’s Privacy Bill

WASHINGTON, D.C. – Interactive Advertising Bureau (IAB) is urging Congress to drop a late addition to a year-end spending package. IAB’s Executive Vice President for Public Policy Lartease Tiffith says the trade association – representing over 700 brands, publishers, agencies, ad tech firms and more across the digital advertising industry – supports children’s privacy, but […]

IAB Hires Industry Veteran Pam Zucker as SVP, Chief Strategy Officer, to Lead IAB’s Thought Leadership Engine Including Centers of Excellence and Research Team

IAB Expands Senior Team Naming Jack Koch, Senior Vice President, Research & Insights, and Chris Bruderle as Vice President, Industry Insights and Content Strategy   NEW YORK, December 14, 2022 – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced two new additions to its senior team – Pam Zucker […]

How to Increase Installs and Engagement for Your Health and Fitness Apps

Health and fitness apps are still enjoying growth post-pandemic. They became a go-to for fitness enthusiasts who could no longer visit the gym. With a wide range of options for consumers, these apps can attract and retain users with the right strategy. Competition is high, and people can be fickle about loyalty. As a result, […]

IAB Unveils Reimagined Events Schedule for First Half of 2023

Announces Details for Flagship Events Including In-Person Annual Leadership Meeting (ALM), IAB Public Policy and Legal Summit, IAB NewFronts, and IAB Podcast Upfront   Returning Bigger and Better, IAB PlayFronts will be a Two-Day Event Addressing the Growing Gaming Industry New York, December 7, 2022 – The Interactive Advertising Bureau (IAB), the digital media and […]

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