IAB opens general membership to agencies, broadening tent amid digital upheaval Dive Brief: The Interactive Advertising Bureau (IAB) has expanded its general membership to advertising and media agencies, according to an announcement. The move bumps the segment up from associate member status, giving agencies the voting rights and privileges conferred to other areas of the industry […]
Category: Data
What does the end of third-party cookies mean for market research methodologies?
2023 is set to be a seismic year for the digital ad industry as third-party cookies are phased out of Chrome, fundamentally altering how online advertising has functioned to date, and requiring advertisers to get familiar with alternative strategies of targeting, from cohorts to contextual. But what does the end of third-party cookies mean for […]