Examining the State of Mobile App Fraud
Mobile app fraud remains a significant threat, costing the industry millions, if not billions, of dollars annually. Despite considerable efforts to combat it, fraudsters relentlessly
Business insights and articles written by our team and others professionals
Mobile app fraud remains a significant threat, costing the industry millions, if not billions, of dollars annually. Despite considerable efforts to combat it, fraudsters relentlessly
WASHINGTON, D.C. – In response to proposed changes by the Federal Trade Commission (FTC) to its Children’s Online Privacy Protection Rule, Interactive Advertising Bureau (IAB)
Industry Leaders Gather to Discover the Latest Trends and Insights in Gaming Advertising NEW YORK – February 29, 2024 – For the third consecutive year,
Rewarded traffic campaigns can play a valuable role in your user acquisition (UA) strategy, driving many users to your app in a short time for
So, you’re already dominating the user acquisition (UA) game, but what comes next? If you’re a mobile app marketer looking to drive more engagement, improve
Mobile app marketing has a large vocabulary. Maybe even its own language, but we promise it’s not jargon. Many of the most important mobile app
The mobile app market is saturated. There is fierce competition in every category, and it requires much more than a user-friendly, beneficial app to ensure
We have a strong culture of continuous improvement at AdAction, particularly in the tech department. Our goal is to be an always-improving team that quickly
In the dynamic world of app monetization, engagement is not just a buzzword—it’s the cornerstone of success. Offerwalls, serving as an innovative solution, bridge the
In a digital era dominated by fleeting attention spans and an overwhelming flood of content, standing out and making a tangible impact is no small