For Seller-Defined Audiences To Work, Publishers Need Better Classification | AdExchanger


AB Tech Lab’s seller-defined audiences have rapidly emerged as a strong contender for privacy-compliant audience segmentation. But how can publishers fully benefit if their contextual classification isn’t up to scratch?
Oleksii Borysov, VP of product at MGID, answers this question in his column for AdExchanger 👉 https://hubs.ly/Q01rdcYZ0

For Seller-Defined Audiences To Work, Publishers Need Better Classification | AdExchanger



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