AB Tech Lab’s seller-defined audiences have rapidly emerged as a strong contender for privacy-compliant audience segmentation. But how can publishers fully benefit if their contextual classification isn’t up to scratch?
Oleksii Borysov, VP of product at MGID, answers this question in his column for AdExchanger 👉 https://hubs.ly/Q01rdcYZ0
With the holidays right around the corner, many of us are in full shopping mode. And while it can be exciting to pick out festive