Generative AI in Google Search expands to India and Japan

Now, even more people around the world can use generative AI in Search for everyday help, and we look forward to expanding to even more countries in the future.

Learning from our earliest experiments

In the few months since launching generative AI in Search, we’re finding in our research that people are having a positive experience, and are using SGE for help with more complex queries and entirely new types of questions. We’re also seeing the highest satisfaction scores among younger users (18-24 year olds), who say they enjoy being able to ask follow-up questions conversationally.

People tell us they find the suggested follow-up questions beneficial to see examples of how to refine their search, and they’re asking longer and more conversational questions in full sentences because generative AI in Search can help them quickly find what they’re looking for. Overall, we’re seeing people try queries that they never may have thought they could search for before, creating new opportunities for Google to be helpful.

We’ve also found that people are finding ads either above or below the AI-powered overview helpful, as they provide useful options for people to take action and connect with businesses.

Another benefit people appreciate is that this experience is integrated into Search. They like that they can easily scroll and access a broad range of sources on the web, in addition to what they see in the AI-powered snapshot. We’re doing ongoing work to refine our systems to know when SGE is most helpful as an addition to the Search experience.

Making it even easier to find relevant information

This generative AI experience helps people explore a range of perspectives and serves as a jumping-off point to explore web content. We recently shared that we were experimenting with even easier ways for people to discover and visit the web pages that back up the information in AI-powered overviews. During testing, we’ve learned that people find it easier and more understandable when access to these links is presented within the overview itself.

So starting today, when you see an arrow icon next to information in an AI-powered overview, you can click to see relevant web pages, and easily learn more by visiting the sites. This is launching first in the U.S. and will roll out to Japan and India over the coming weeks.

It’s important to note that generative AI in Search remains an experiment and we’ll continue testing different ways of presenting results and listening to feedback, while prioritizing approaches that continue to drive traffic to relevant websites.

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