Generative AI in Search expands to more than 120 new countries and territories

This year, we’ve been testing how generative AI in Search can help people find what they’re looking for in new, faster ways. With Search Generative Experience (SGE), you can get AI-powered overviews that bring together the most helpful and relevant information available for your search.

Already, generative AI in Search is allowing us to serve a wider range of information needs, including those that benefit from multiple perspectives. With SGE, we’re showing more links, and links to a wider range of sources on the results page, creating new opportunities for content to be discovered.

As we’ve continually improved the experience, we’ve also expanded internationally beyond the United States with recent launches in India and Japan. So far, the vast majority of feedback in all three countries has been positive, and people are finding generative AI particularly useful for complex questions they wouldn’t typically think to search.

Now, in our largest global expansion yet, we’re bringing generative AI in Search to more than 120 new countries and territories, along with support for four new languages. And we’re introducing a few upgrades, launching first in the U.S., that will make SGE more interactive as you search – including easier follow-ups, AI-powered translation help, and more definitions for topics like coding.

Launching in more than 120 new countries and territories, plus four new languages

Starting today, we’re bringing Search Labs and SGE in English to more than 120 new countries and territories around the world, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya and South Africa.

As part of this expansion, we’re also enabling four new languages for everyone using SGE: Spanish, Portuguese, Korean and Indonesian. So if, for example, you’re a Spanish speaker in the U.S., you can now use generative AI in Search with your preferred language.

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