2. More ways to fuel your creative vision with generative AI

Consumer purchase journeys are anything but predictable, and ad strategy needs to be equally nimble. Performance Max is fueled by Google AI end-to-end, dynamically optimizing your budget to help you multiply conversions across Google’s full range of channels and audiences. In MMMs run by TransUnion among Retail & Consumer Electronics advertisers in the U.S., Google Performance Max campaigns drove 19% higher ROAS in 2023 than AI-powered and automated performance campaigns on the largest social platform by share of spend.

To connect with consumers who may not be actively searching, but are open to discovering, Demand Gen campaigns are your answer. They create and convert demand using immersive, visual-first storytelling on YouTube and non-Search inventory. And Demand Gen campaigns allow you to customize your Google AI strategy by channel, audience and creative to tailor messages for the customers you care about most. And on average, advertisers who added Demand Gen to their Search and/or Performance Max campaigns saw 14% more conversions.

Across all AI-powered campaigns, a high volume and diversity of creative assets are essential. To help, we’re expanding AI-powered image editing to new campaigns beyond Performance Max. You can now enhance image assets in Search, Demand Gen, App and Display campaigns as well. You can even spotlight your own products by selecting and editing images directly from Google Merchant Center.

And we’re making asset generation available in six new languages: German, French, Spanish, Portuguese, Dutch and Italian. More advertisers will be able to easily generate a wide variety of ad copy and images for your Performance Max, Demand Gen, App and Display campaigns – and wherever else you choose to use them.