The ways people ask questions today have expanded beyond the search box. Now, consumers are using their voices to find answers on the go, and their cameras to explore the world around them. This evolution in search behavior has opened up exciting new opportunities for businesses to connect with their audiences in new ways.

At Google Marketing Live, we unveiled our vision for the future of advertising in an AI-powered world. We showcased how ads would seamlessly integrate with new Search features, creating more opportunities for you as an advertiser to meet consumer needs and forge stronger connections, while remaining firmly in the driver’s seat.

Today, we shared our latest updates to further expand the types of questions people can search for on Google using AI. And we’re excited to announce updates to the Search ads experiences in two of these features: AI Overviews and Google Lens. Let’s explore what these changes mean for you.

Ads in AI Overviews: now live

Sometimes you want a quick answer, but don’t have time to piece together all the information you need. AI Overviews in Search help you quickly find information and discover all the web has to offer. We’ve found that people who engage with AI Overviews are more satisfied with their search results, and find ads appearing above and below the overview helpful.

At Google Marketing Live, we shared a demo of how Search and Shopping ads would appear directly within AI Overviews when relevant to both the query and the response provided. This new ad format was designed to help people discover new brands and make informed purchasing decisions. Ads will continue to feature our industry-leading clear and transparent “Sponsored” label.

Imagine this: You’ve just spent the day at the park and now your jeans are covered in grass stains. You turn to Google and ask, “how do I get a grass stain out of jeans?” AI Overviews provides a number of helpful solutions, ranging from using common household products, to commercial products like stain removers. Instead of needing another search to find the right product, relevant Shopping ads appear right within the AI Overview, allowing you to quickly and easily find the perfect stain remover.