New ways Generative AI can help you search for holiday gifts

With generative AI, you can really home in on your gift recipient’s unique preferences. If you’re looking for “great gifts for home cooks who love pasta”, for instance, you can get more specific options that are sure to bring a smile to their face (and stomach). Or say your loved one has a more niche interest, like a 7 year old who wants to be an inventor. With this experience, you can get creative, specific, shoppable ideas — from chemistry sets to coding kits — and become a world-class gift-giver in no time.

SGE is designed as a jumping-off point to explore the web. You’ll see links to helpful content from publishers front and center, so you can easily click through to a website to learn more about a product or gift category. In fact, with SGE we’re showing more links, and links to a wider range of sources, creating new opportunities for content to be discovered. And as we’ve shared, Search and Shopping ads will continue to appear in dedicated ad slots throughout the page.

If you’re already opted into SGE in the U.S., you can start using this tool in the Google app (Android and iOS) and on Chrome desktop today. If not, you can opt in through Search Labs at

Shop what’s (literally) on your mind

‘Tis the season for giving, but about half of people actually shop for themselves over the holidays. Shoppers, especially apparel shoppers, also often have a very specific vision in mind: In fact, 20% of apparel queries are five words or longer. So we’re introducing a new way to put the item that’s on your mind right into your shopping cart with AI-powered image generation for shopping.

We’re connecting our image generation technology with more than 35 billion listings in our Shopping Graph to help you better visualize and find the style you’re looking for. Soon when you use SGE to look for apparel, you’ll have the option to generate photorealistic images inspired by the words you search — and shop products that match those images.

Let’s say you want a new winter coat — a colorful, patterned puffer jacket — but you haven’t found quite what you’re looking for. With generative AI in Search, just look for that style and tap “Generate images” to see photorealistic images that match your vision. And if you want to make an adjustment, like if you’d prefer a colorful metallic jacket instead of a patterned one, just enter that refinement in the text box to see a new set of images. Once you’ve found one you like, scroll down to see similar shoppable products.

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