We asked Americans about their holiday shopping plans—what they’re looking to buy, how much they expect to spend, and what factors play a big role in their decisions during this hectic shopping time. Explore the initial findings of this survey categorized by generation here.
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Which of the following do you plan to purchase AS GIFTS this holiday season?
To what extent do you agree with these statements regarding holiday shopping this year?
Are you more or less likely to buy/give the following types of gifts this holiday season?
Interest in Luxury/Big Ticket Items, Trips/Vacations and Experiences is strongly down this year compared to last for both men and women.
Interest in Personalized Gifts, gifts you create yourself, Gift Cards and Practical/Value-based items is up for both men and women.
Men are more interested in gifting Money and making Charitable Contributions as gifts this year, while interest in gifting these two items among women has waned.
When do you plan to do MOST of your holiday gift shopping?
As of now, are your estimated expenditures on gifts this holiday season:
