In Q1 2026, we focused on improving the flexibility, transparency, and usability of our Retail Media Platform. These retail media product updates are designed to give retailers and advertisers more control over how sponsored formats are created, deployed, and tracked, while keeping integrations simple, safe, and scalable. 

Sponsored Formats Constructor 

We’ve introduced a new Sponsored Formats Constructor to give retailers and advertisers more control over how sponsored placements look and perform. 

With this update, you can now create, customize, and launch sponsored formats directly in the Ad Spot creation flow. 

• Ready-made templates 
  Access prebuilt layouts for key retail media placements, including product listings, product detail pages, search results, and promo blocks. 

• Built-in editor 
  Choose a format, preview it, and customize the HTML and CSS to match your brand. Changes can be previewed instantly and saved for reuse. 

• Automatic script generation 
  Once your format is ready, the platform generates an embed script that can be placed on your website or app, making it easy to go live. 

This update streamlines the creation of sponsored placements, giving teams faster deployment, more creative flexibility, and a scalable way to launch native retail media formats. 

Back-to-Back Integration for Retailers 

We’ve introduced a back-to-back integration model that gives retailers full control over how ads are rendered on their platforms. 

With this approach, retailers can: 

• Render ads directly through their own backend and frontend systems 
• Maintain full control over UX, performance, and layout 

At the same time, our platform continues to: 

• Run auction logic 
• Manage campaign delivery 
• Track performance and analytics 

This unlocks a more flexible, enterprise-ready integration option for retailers with advanced technical capabilities or strict infrastructure requirements. 

Final Word 

These improvements lay the foundation for more customizable, secure, and efficient retail media operations. We’ll continue expanding creative capabilities, improving tooling, and enhancing integrations to help our partners launch and scale retail media product updates and initiatives with confidence. Stay tuned, more updates are coming in Q2!