Big Village Launches Smart Targets: Dynamic Real-Time Audience Segments That Help Brands and Agencies Reach the Highest Value Customers and Reduce Waste.

Boca Raton, FL, April 10, 2024 (GLOBE NEWSWIRE) — Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global marketing services platform with current investments in digital publishing, advertising technology, consumer insights, and creative and media services, today announced that their subsidiary Big Village, a leader in consumer insights, has launched an innovative new product, Smart Targets, which represents a paradigm shift in how brands manage and understand their target customer profiles. Designed to help consumer brands maintain an always-on connection to their customers, Smart Targets provide a dynamic, evolving picture of buyer personas – empowering strategic decision-making, enriching marketing efforts, and fueling growth.

“More than ever, consumer interests, preferences and behaviors are dynamic, not static. Traditional market research relies too much on episodic reads of the target customer and misses the dynamic nature of the consumer-brand relationship that has developed in the digital age,” said Matt Drinkwater, CEO of Bright Mountain Media. “With Smart Targets, brands are able to execute with recency and relevance, thus delivering better performance and less waste a goal every marketer has in today’s fragmented environment.”

Big Village leverages AI to derive audiences, assess consumer sentiment among large samples, and mine large data sets with natural language. “Artificial intelligence is central to our ability to provide our clients with an up-to-date understanding of their target audience that goes beyond the traditional behavioral signals common in the marketing ecosystem. By combining qualitative, quantitative, and behavioral data with generative AI analytic tools, we can provide deeper audience understanding in a fraction of the time and cost,” says David Albert, Big Village’s General Manager.

Promising to support insights and marketing leadership, Smart Targets are designed to enhance clarity and control in decision-making, leveraging an always-on, accessible platform that strengthens with each related insights project. The process builds an invaluable asset for client teams transforming how they work with their stakeholders and communicate with consumers. Big Village ensures that this innovation represents not just a transient change, but a strategic evolution built for the challenges and complexities of modern marketplaces.

For additional information about Smart Targets and how they’re set to change the landscape of consumer insights, visit https://big-village.com/.