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DanAds is the global leading provider of self-serve and advertising automation platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them! 👋
Today we’re introducing Jessica Chu, our Marketing Manager, based in Sweden.
Hey Jessica, could you tell us a little bit about your role at DanAds?
As a marketing manager, I work on bringing our brand’s story to life. I love diving into the creative side, crafting social media posts that spark conversations, handle the email marketing and automations, and support designs for the company internally and externally. But it’s not just about the pretty stuff – I also geek out on streamlining our work, data, tracking campaign performance and setting KPIs to make sure we’re always moving forward.From brainstorming big-picture strategies to planning the tiniest event details, I’m passionate about every aspect of marketing.
What did you do before you started this position?
Prior to working at DanAds, I worked as a Marketing Manager at an HR Tech company doing a very similar role for the Nordic markets. I’ve been working in B2B marketing for awhile, but started out in B2C marketing at one of the largest retailers in Canada.
What inspired you to pursue a career in adtech?
I knew little about adtech, but realized how big of a part of our everyday lives it actually is and what the possibilities are. Adtech is so much more complicated and interesting than I ever thought, I’m drawn to the amount of knowledge and learning I’m gaining everyday in adtech, the challenges to overcome and the opportunities it brings.
What’s the best thing about being part of the DanAds team?
The best thing about being part of the DanAds team is the support you feel. Changing industries and changing countries is challenging, there is always so much to learn and at DanAds there are so many resources and encouragement to learn and grow. I’m never stuck for long, the people are enablers, enabling me to learn and do more. It’s exactly what I need and want to grow.
Five Fast Questions
1. Where are you from?
I’m from a city called Cowtown, or Calgary more formally. It’s along the Rocky mountains and just a stone throw away from Banff, a beautiful town nestled in those mountains. It’s best known for its cowboy vibes from the Calgary Stampede and proximity to great skiing!
2. What’s your favourite music?
This question always stumps me, as I’m a sponge when it comes to music. I love EDM, pop, country, classical, trap, and musicals. Music fills me with such emotion and really most music resonates with me in some way.
3. What’s your favourite way to unwind?
I enjoy playing beach volleyball, hot yoga and strength training. If I struggle physically I can’t think of any other struggles, right? Otherwise, baking, travelling and reading are good ones.
4. What’s your favourite dessert?
I’ve discovered my favourite cake moving to Sweden, the midsummer strawberry cake has overtaken my classic favourites of carrot cake, vanilla cake and chocolate chip cookies. I have a sweet tooth, so I would say nearly everything if I could…
5. Where’s your next destination you’d like to visit?
I’ve been so fortunate to have travelled so much already, 57 countries and counting. Next up has to be Southeast Asia, Thailand/Vietnam/Philippines.
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