How to Increase Mobile Games ARPU
18/07/2025
In the world of mobile gaming, apps are more than just entertainment hubs; they’re businesses for publishers, developers, and marketers. While most mobile games are
Business insights and articles written by our team and others professionals
In the world of mobile gaming, apps are more than just entertainment hubs; they’re businesses for publishers, developers, and marketers. While most mobile games are
The iOS App Store has been around for over a decade, growing to host over two million apps with more than 500 million weekly visitors.
Mobile app fraud remains a significant threat, costing the industry billions of dollars annually. Despite considerable efforts to combat it, fraudsters relentlessly seek new ways
Over the past decade, retail media has transformed from a niche opportunity to one of the most influential forces in digital advertising. As consumer behavior
New York, NY, July 15, 2025 – Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video
NEW YORK – June 12, 2025 – The Interactive Advertising Bureau (IAB), the leading trade body for the digital advertising industry, today announced a strengthening
Sports, Live Streaming Events, and Programmatic Ad Tools Fuel CTV Growth New York, NY, April 28, 2025 – A resurgence in live events and sports
IAB Main Stage Occurring on May 7 NEW YORK – April 4, 2025–As media consumption continues to shift, the 2025 IAB NewFronts is where marketers
New York – March 24, 2025 – AI is set to transform the advertising industry, but we’re not there yet. This is among the key
IAB Expands Senior Team Naming Jack Koch, Senior Vice President, Research & Insights, and Chris Bruderle as Vice President, Industry Insights and Content Strategy