We hosted top Nigerian creators across music, art, fashion, tech and comedy as part of our #FlexNaija campaign, a first-of-its-kind mixed reality event showcasing creativity and imagination as keys to the <\/span>metaverse<\/span><\/a>.<\/span><\/p>\n The event in Lagos, Nigeria brought together more than 300 creators and influencers to step into a multi-sensory experience and explore technologies aimed at inspiring new connections and creations in the metaverse, including:<\/span><\/p>\n \u201cThe creator community here in Nigeria, and across Africa is exciting to witness, these creators are pushing boundaries and truly having a global impact. We know that creator communities will help to make the metaverse more inclusive and inspiring, with technologies providing limitless opportunities. \u201cFlex Naija\u201d is a celebration of how communities can push the boundaries of creativity and social connection physically and online. This campaign reinforces Meta\u2019s commitment in supporting African innovators and creators in new ways to express themselves, and we\u2019re excited to continue this journey in showcasing the power of collaboration in the metaverse.\u201d<\/span><\/p>\n \u2013 Ineke Paulsen, Meta\u2019s Director of EMEA Marketing<\/span><\/p>\n<\/blockquote>\n At the #FlexNaija concert, musical powerhouses <\/span>Teni<\/span><\/a>, <\/span>Ayra Starr<\/span><\/a> and <\/span>Santi<\/span><\/a> took to the stage with immersive and interactive performances using custom AR filters. Creators in Nigeria and across Africa were able to enjoy these experiences with their friends\u2018 in the metaverse and explore new ways to express themselves and connect with their communities.\u00a0<\/span><\/p>\n \u201cAfrica is important to us at Meta, we continue to invest across the region and are committed to co-creating and building technologies that help people connect with friends and family, and grow businesses. We see technology giving people new opportunities every day to become entrepreneurs and content creators, and believe the metaverse has a big role to play here. \u2018#FlexNaija\u2019 is an important step in that journey, which celebrates how communities can, and are pushing the boundaries of creativity and social connection physically and online.\u201d<\/span><\/p>\n \u2013 Derya Matras, Meta\u2019s VP for the Middle East, Africa and Turkey<\/span><\/p>\n<\/blockquote>\n![\"Person](\"https:\/\/about.fb.com\/wp-content\/uploads\/2022\/11\/FlexNaija-NRP_4x3-meta-access.png?resize=890%2C668\")
<\/a><\/b><\/h2>\nKeys to the Metaverse<\/b><\/h2>\n
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<\/a><\/b><\/h2>\nAfrican Creators Take the Stage<\/b><\/h2>\n
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![\"Artist](\"https:\/\/about.fb.com\/wp-content\/uploads\/2022\/11\/Ayra-Meta-Spark_4x3.png?resize=890%2C668\")
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