{"id":12245,"date":"2022-12-15T14:34:01","date_gmt":"2022-12-15T14:34:01","guid":{"rendered":"http:\/\/scannn.com\/whats-next-for-digital-advertising-in-2023\/"},"modified":"2022-12-15T14:34:01","modified_gmt":"2022-12-15T14:34:01","slug":"whats-next-for-digital-advertising-in-2023","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/whats-next-for-digital-advertising-in-2023\/","title":{"rendered":"What's next for digital advertising in 2023?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">2022 has been another exciting and dynamic year in the world of digital advertising. Looking ahead, here are our predictions for 2023, according to our expert leadership team. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Television \u2013 linear and CTV\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A continued shift towards streaming platforms, with advertisers following the audience to these new channels and investing in more personalized, interactive ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The rise of new technologies, such as advanced targeting and self-serve, which could enable advertisers to reach specific audiences more efficiently and effectively.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An increased focus on the integration of TV ads with other channels, such as social media, to create a seamless and effective cross-platform advertising strategy.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<\/ul>\n<p><b>Retail media\u00a0<\/b><b\/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An emphasis on the integration of online and offline channels, as retailers seek to create a seamless and consistent experience for customers across all touchpoints. This could include the use of in-store devices and other technologies to deliver personalized and location-based ads to consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A continued trend towards the consolidation of retail media networks, as larger networks acquire smaller ones or form partnerships to gain a competitive advantage and offer a more comprehensive range of ad formats and options to advertisers.<\/span><\/li>\n<\/ul>\n<p><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">News publishing\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A continued shift towards first-party audiences and leveraging the trust and brand reputation of premium publishers as a unique selling point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An emphasis on building strong relationships with advertisers and offering them a range of innovative and effective ad formats and options.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The continued growth of native advertising, as publishers look for ways to integrate sponsored content seamlessly into their editorial offerings.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/><\/span><b>First-party data<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An increased focus on user privacy and the use of first-party data in advertising, as advertisers seek to comply with new regulations and gain the trust of consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An emphasis on building strong relationships with consumers and offering them a personalized and relevant advertising experience, as advertisers seek to differentiate themselves in a crowded and competitive market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An increasing trend towards the consolidation of first-party data across multiple channels and devices, as advertisers seek to create a more comprehensive and accurate view of their customers.<\/span><\/li>\n<\/ul><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/danads.com\/blog\/whats-next-for-digital-advertising-in-2023\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022 has been another exciting and dynamic year in the world of digital advertising. Looking ahead, here are our predictions for 2023, according to our expert leadership team. Television \u2013 linear and CTV\u00a0 A continued shift towards streaming platforms, with advertisers following the audience to these new channels and investing in more personalized, interactive ads. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":12246,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-12245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/12245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=12245"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/12245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/12246"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=12245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=12245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=12245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}