{"id":12270,"date":"2022-12-19T12:42:57","date_gmt":"2022-12-19T12:42:57","guid":{"rendered":"http:\/\/scannn.com\/reels-in-review-some-of-2022s-top-trends-on-reels-in-india\/"},"modified":"2022-12-19T12:42:57","modified_gmt":"2022-12-19T12:42:57","slug":"reels-in-review-some-of-2022s-top-trends-on-reels-in-india","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/reels-in-review-some-of-2022s-top-trends-on-reels-in-india\/","title":{"rendered":"\u2018Reels in Review\u2019 - Some of 2022\u2019s Top Trends on Reels In India"},"content":{"rendered":"


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Today we\u2019re highlighting some of the top trends that happened on Reels this year in India. Our \u2018Reels in Review\u2019 report shows the growing interest people have in cricketers like <\/span>Surya Kumar Yadav <\/b>and musicians like <\/span>Shubh<\/b>. It also captures the excitement that people have for films like \u2018<\/span>Bhediya\u2019<\/b> and upcoming ones like \u2018<\/span>Pathaan<\/b>,\u2019 in addition to songs like \u2018<\/span>Kesariya\u2019<\/b> and \u2018<\/span>Kacha Badam\u2019.<\/b>\u00a0<\/span><\/p>\n

Since launching in 2020, Reels has changed the way people consume and create content on Instagram and Facebook. Our report\u00a0 highlights the topics, trends and moments that entertained India in 2022, and those that are keeping us excited for the upcoming year.<\/span><\/p>\n

Popular and Growing Interests on Reels<\/b><\/h2>\n

Virat Kohli <\/b>continues to be one of the most popular hashtags used on reels, but there is also a growing interest in <\/span>Surya Kumar Yadav<\/b>. Musician <\/span>Shubh<\/b> caught the attention of reel-ers too, as he has been one of the most growing hashtags compared to 2021 as well.<\/span><\/p>\n

Films and series content continued to make imprints on pop culture, as people shared their interest in \u2018<\/span>Bhediya\u2019,<\/b> \u2018<\/span>Family Guy\u2019,<\/b> \u2018Ek Villain Returns\u2019,<\/b> \u2018Naagin 6\u2019,<\/b> \u2018Vikram\u2019,<\/b> \u2018<\/span>Mismatched Season 2\u2019<\/b> and the upcoming <\/span>\u2018Pathaan\u2019.<\/b><\/p>\n

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Sports have been a big and growing area of interest, with the recently concluded ICC Men\u2019s cricket <\/span>#T20WorldCup<\/b> and <\/span>#QatarWorldCup<\/b>. More than <\/span>1 million reels on Instagram <\/b>related to the ICC T20 World Cup were created in India.\u00a0<\/span><\/p>\n

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Music on Reels<\/b><\/h2>\n

Music, both from our music library and original audio, have been driving trends on reels across Instagram and Facebook. <\/span>15 of the top 20 most-used songs on Instagram reels globally came from Indian artists.<\/b><\/p>\n

Some of the top songs that are popular across reels on both Instagram and Facebook for all age groups are \u2018<\/span>Srivalli\u2019<\/b> by Javed Ali and \u2018<\/span>Baarish Main Tum\u2019<\/b> by Neha Kakkar. \u2018<\/span>Kesariya\u2019<\/b> by Pritam, Arijit Singh and Amitabh Bhattacharya, \u2018<\/span>Gypsy\u2019<\/b> by G.D. Kaur, the <\/span>KGF 2 theme<\/b> song and \u2018<\/span>Jhoom\u2019<\/b> by Ali Zafar were also among the most popular. Retro music like \u2018<\/span>Tumsa Koi Pyaara\u2019<\/b> and original audio like <\/span>\u2018Kacha Badam\u2019<\/b> also made\u00a0 the list.\u00a0<\/span><\/p>\n

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AR Effects On Reels<\/b><\/h2>\n

While sharing their interests and using music, people extensively and interestingly used augmented reality (AR) effects in their\u00a0 reels. Some of the top AR effects used were <\/span>???????\u2728?, ??? ?????? and Smoke Flare VR.<\/span><\/p>\n

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Here\u2019s the complete list of some of the top interests, music, effects and stickers on reels in 2022:<\/span><\/p>\n

Popular and Growing Interests<\/b><\/h4>\n
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  • Personalities<\/b> \u2013 Surya Kumar Yadav,\u00a0 Shubh\u00a0<\/span><\/li>\n
  • Films and Series<\/b> \u2013\u00a0 \u2018Bhediya\u2019, \u2018Family Guy\u2019, \u2018Naagin 6\u2019, \u2018Vikram\u2019, \u2018Mismatched Season 2\u2019, \u2018Pathaan\u2019<\/span><\/li>\n
  • Sports<\/b> \u2013\u00a0 T20 World Cup, Qatar World Cup\u00a0<\/span><\/li>\n<\/ul>\n

    ICC T20 World Cup\u00a0<\/b><\/h4>\n
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    • More than <\/span>1 million reels on Instagram <\/b>related to the ICC T20 World Cup were created in India<\/span><\/li>\n
    • There were more than\u00a0 <\/span>2 billion\u00a0 engagement <\/b>(likes, comments and shares) on Instagram reels created in India\u00a0<\/span><\/li>\n
    • Virat Kohli, Rohit Sharma <\/b>and<\/span> Hardik Pandya<\/b> were the top three most mentioned Indian cricketers on reels in India\u00a0<\/span><\/li>\n<\/ul>\n

      Music\u00a0<\/b><\/h4>\n
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      • \u2018<\/span>Srivalli\u2019<\/b> by Javed Ali<\/span><\/li>\n
      • \u2018<\/span>Baarish Main Tum\u2019<\/b> by Neha Kakkar<\/span><\/li>\n
      • \u2018<\/span>Kesariya\u2019<\/b> by Pritam, Arijit Singh and Amitabh Bhattacharya<\/span><\/li>\n
      • \u2018<\/span>Gypsy\u2019<\/b> by G.D. Kaur\u00a0<\/span><\/li>\n
      • KGF 2 theme<\/b> (Remake) by Kamal Eleven<\/span><\/li>\n<\/ul>\n

        AR\u00a0<\/b><\/h4>\n

        Add Yours sticker on Stories (last 90 days)<\/b><\/h4>\n
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        • Current song in your mind ? Dnt skip \u2764<\/span><\/li>\n
        • Don\u2019t cheat!! Show your lockscreen!<\/span><\/li>\n
        • Mirror pics ONLY<\/span><\/li>\n
        • Write your full name with your mother\u2019s surname<\/span><\/li>\n
        • Last sky pic\\nDon\u2019t cheat<\/span><\/li>\n<\/ul>\n

          Follow <\/span>#2022ReelsInReview<\/b> for more conversations about these trends. <\/span><\/p>\n<\/p><\/div>\n