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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports\u2014so you don\u2019t have to. Here\u2019s what to read from the week of 1\/20\/23 \u2013 1\/26\/23 to stay ahead of the curve:<\/em>\u00a0<\/p>\n How are agencies and digital studios innovating with\u00a0artificial intelligence developments related to content and creative? This piece provides a variety of examples\u2014from automating manual processes, to monitoring for brand safety, to one agency that\u2019s even launched an AI \u201cinternship program\u201d with two virtual interns (Ai<\/em>ko and Ai<\/em>den\u2026get it?)<\/p>\n Google\u00a0is having\u00a0one\u00a0heck of a bad\u00a0week: Just days\u00a0after\u00a0laying off 12,000 people, the search giant\u00a0was hit with\u00a0a\u00a0brand\u00a0new antitrust\u00a0case.\u00a0The\u00a0US\u00a0Justice Department\u00a0officially\u00a0filed\u00a0its\u00a0second federal suit against\u00a0the\u00a0search giant,\u202falleging that the company abused its dominance to shut out competitors in digital advertising\u2014and, if successful, could\u00a0force Google\u00a0to\u00a0sell off much of its advertising technology business.<\/p>\n The House of Mouse has fired the latest shot in the great streaming wars, revealing plans to amp up their targeting capabilities on Disney+ later this year. Between rising usage, fresh inventory, and this type of improved targeting, connected TV sure is looking like an appealing channel these days\u2026<\/p>\n Speaking of CTV: A recent study showed huge percentage leaps in preference and brand recall for less-traditional connected TV ads. \u201cMarketers should lean into new ad formats that create a more valuable and enjoyable experience for maximum impact,\u201d the report notes.<\/p>\n With marketing budgets getting tighter and consumers increasingly stressed, advertisers could use a little extra reassurance. Luckily, there\u2019s a programmatic buying method that offers just that: programmatic guaranteed. Learn all about this streamlined way to tap into premium inventory with this thorough and helpful overview.<\/p>\n \u2014\u00a0<\/p>\n Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!<\/p>\n<\/p><\/div>\n