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Every day billions of people use mobile apps to stay informed, make decisions, be entertained, and much more. Digital advertising plays a key role in supporting the millions of developers who build and maintain these apps. And as people’s reliance on apps has increased over time, so have their privacy expectations.<\/p>\n
Last year, we announced the Privacy Sandbox on Android, an industry-wide initiative to raise the bar for user privacy and ensure continued access to free content and services. Building on our web efforts, we\u2019re developing solutions for digital advertising that limit user data sharing and don’t rely on cross-app identifiers.<\/p>\n
Over the past year, we\u2019ve worked closely with the industry to gather feedback and begin testing these new technologies. Today, we\u2019re entering the next phase of this initiative, rolling out the first Beta for the Privacy Sandbox on Android to eligible devices. With the Beta, users and developers will be able to experience and evaluate these new solutions in the real world.<\/p>\n
The Privacy Sandbox for Android Beta will roll out gradually, starting with a small percentage of Android 13 devices, and will expand over time. If your device is selected for the Beta, you\u2019ll receive an Android notification letting you know.<\/p>\n
The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don’t use identifiers that can track your activity across apps and websites. Apps that choose to participate in the Beta can use these APIs to show you relevant ads and measure their effectiveness.<\/p>\n
You\u2019ll be able to control your Beta participation by going to the Privacy Sandbox section of Settings. From this screen you\u2019ll be able to see and manage the interests that apps can use to show you relevant ads. For example, you could see that Android has estimated that you\u2019re interested in topics like Movies or Outdoors, and you can block any topics if they don\u2019t fit your interests. And if you change your mind about participating in the Beta, you can turn it off or back on in Settings.<\/p>\n<\/div>\n