Today, we are launching the next iteration of the \u201cWhy am I seeing this ad?\u201d tool, which we created nearly a decade ago to give people information about why they see certain ads across our technologies. Since its initial launch, we\u2019ve made improvements to \u201cWhy am I seeing this ad?\u201d to make it easier to use and understand. Today\u2019s update takes it one step further and now includes information about how we use <\/span>machine learning<\/span><\/a> models to show people ads.<\/span><\/p>\n Beginning today, the \u201cWhy am I seeing this ad?\u201d tool on Facebook will include:\u00a0<\/span><\/p>\n We worked closely with external privacy experts and policy stakeholders from around the world to get input on what transparency changes they want to see in our ads system. A consistent answer was that we should increase our transparency around how our machine learning models contribute to the ads people see on our services.<\/span><\/p>\n We are committed to using machine learning models responsibly. Being transparent about how we use machine learning is essential because it ensures that people are aware that this technology is a part of our ads system and that they know the types of information it is using. By stepping up our transparency around how our machine learning models work to deliver ads, we aim to help people feel more secure and increase our accountability. The changes we\u2019re making to \u201cWhy am I seeing this ad?\u201d reflect the feedback we\u2019ve received and are designed to provide people with clear information about the machine learning models that help determine the ads they see.<\/span><\/p>\n These new features are the latest step in our continuous evolution of \u201cWhy am I seeing this ad?\u201d We will continue to improve our ads transparency offerings and search for new ways to provide people with better understanding of how we use data and technology to show them ads<\/span>.<\/b><\/p>\nWhat\u2019s New<\/h2>\n
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Why We Built This<\/h2>\n
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