What\u2019s new in the realms of paid search and social media? Basis\u2019 Senior Vice President of Paid Search and Social Amy Rumpler compiles all the latest news, trends, and resources each month for easy access.<\/em><\/p>\n According to eMarketer, YouTube Shorts and Retail Media are well-positioned to benefit from a TikTok ban, along with Instagram, Netflix, and BeReal (although BeReal has yet to monetize its app). No matter what happens, social video ad budgets are forecast to weather the downturn in ad spending better than nonvideo formats.<\/p>\n While CPMs on some platforms (TikTok, for example) may be a steal, depth of engagement comes easier on platforms with innovative new offerings. Topping the list of boundary-pushers is Snapchat, but there\u2019s plenty of potential for other platforms to innovate in the AR-driven e-commerce space as well.<\/p>\n One of the many joys of AR: Putting googly eyes on your cat.<\/em><\/p>\n Whereas in the UK and US people still view social networks as, well, social, in China they\u2019re already synonymous with commerce, with nearly 40% of internet users also engaging in livestream shopping. Livestreaming is the next logical frontier for growth, especially for brands that cater to shoppers\u2019 motivations and evolving habits.<\/p>\n Two new ad options are coming to the IG feed. The first, Reminder Ads, is designed to let users opt into alerts about specific events in the app, which helps brands build awareness, anticipation, and consideration for upcoming events.\u00a0The second, in Instagram Search, allows ads to appear ahead of organic search results.\u00a0<\/p>\n While it\u2019s not a new concept in social media overall, \u201cWatch mode\u201d, which will provide a continuous feed of vertical video content, is certainly new to Reddit. Sound familiar?\u00a0With more users spending more time on platforms like TikTok, it makes sense that Reddit is aligning with this trend.<\/p>\n This insights report discusses how leaned-in gaming audiences have headed to Reddit as their number-one source of information and recommendations.\u00a0Reddit\u2019s latest research shows that game launches aren\u2019t the only hot topic: DLCs (that\u2019s \u201cdownloadable characters,\u201d for the n00bs out there), microtransactions, and subscriptions are also incredibly popular with the Reddit community. At every stage of the funnel, marketers have an opportunity to maximize retention and recognition with this niche, highly engaged audience.<\/p>\n Plus, Redditors know where to find <\/em>all the hidden stuff in Super Mario Bros.<\/em><\/p>\n To help advertisers connect with users at every stage of the purchase journey, Pinterest shared some key tips and tricks that include how to align media objectives, measurement considerations, and more.\u00a0One standout to take note of: \u201cVideo is the hero format for full-funnel impact\u2026the average campaign should allocate 50-60% of budget toward video formats.\u201d<\/p>\n According to Social Media Today, more users are opting to share updates via intimate circles and within DMs than ever before, due in part to the amount of divisive content in public feeds.\u00a0That doesn\u2019t mean social feeds aren\u2019t still incredibly valuable placements for reaching audiences, but brands should consider how to leverage messaging to provide more ways to connect with customers directly.<\/p>\n This report covers a handful of key themes that all recruiting pros should take note of: how the role of recruiters continues to evolve, how the microeconomic picture will impact the workforce, the continued move for recruiters to focus on skills over pedigree, and key themes around employee learning and development.\u00a0They also discuss what employees really<\/em> want and how companies can convey that through culture.<\/p>\n Weirdest. Job interview. Ever.<\/em><\/p>\n As reported by a few sources now, Meta\u2019s new platform (\u201cP92\u201d) will focus on text updates and incorporate decentralized user data usage and experiences.\u00a0While this might help them avoid perceived issues around censorship, the real benefit could be in allowing different communities to set their own rules, and letting users take their data with them from one community to another.\u00a0The complexity of a system like this might be a hard sell, however.<\/p>\n Lastly, there\u2019s so much going on right now in the search and social space related to AI, I could literally have written an entirely separate post on the topic! Instead, here\u2019s a list of links to catch you up on the latest:<\/p>\n \u2014<\/p>\n Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox? Sign up for the Basis Scout newsletter!<\/p>\n<\/p><\/div>\n![\"Cat](\"https:\/\/basis.net\/wp-content\/uploads\/2023\/03\/pet_pet_template_cat_example.gif\")
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<\/figure>\nAI in Search and Social: A Roundup of Latest News (This subhead was written by Bard.)<\/em><\/strong><\/h2>\n