\n<\/p>\n
Before we look at the discussions raised at the Summit, allow me to provide some context about how the event came about, and why.<\/p>\n
At DanAds, we realised a while ago that although self-serve is an increasingly prevalent part of our lives, both as consumers and professionals, it has happened so smoothly that many people barely noticed. When we perform \u201cself-serve\u201d tasks, we tend to forget that until recently, those same tasks were performed manually by someone else; whether that\u2019s pumping gas, checking out our groceries, or booking a flight online.<\/p>\n
Our particular area of self-serve, advertising, has also experienced this change so smoothly and rapidly that most of our industry hasn\u2019t stopped to take stock. We wanted the opportunity to really dig into what the self-serve revolution means for everyone: publishers, advertisers, technology providers, and of course users.<\/p>\n
Thanks to our rich experience and network of clients and partners, we were able to bring together some of the most innovative brands and thought leaders to discuss self-serve: live, on-stage, with the people who mattered. And that\u2019s how we found ourselves at the first of (hopefully) many Self-Serve Summits. <\/p>\n<\/p><\/div>\n