\n<\/p>\n
New York \u2013 April 6, 2023\u00a0\u2013<\/strong> On May 11, 2023, leading audio and podcast companies are joining the 2023 IAB Podcast Upfront for another year to showcase the power of podcasts. The IAB Podcast Upfront is a special marketplace event designed for brands, agencies, and media buyers to preview the latest in innovative podcast programming. The event will take place in NYC at Quorum by Convene (1221 Avenue of the Americas) and virtually on IAB.com.<\/p>\n IAB Podcast Upfront will showcase content and insights presentations from a dynamic slate of returning and brand-new publishers and ad tech partners, each of whom will shine a light on why podcasting was last year\u2019s fastest growing media channel and why it continues to outperform other channels amidst current economic uncertainty. Podcasting\u2019s maturity in terms of overall reach, measurement capabilities, and programmatic sophistication will be on display, as will its strength as an influencer medium and its capacity to drive ROI for direct response and brand awareness advertising.<\/p>\n Additionally, Nora Ali, will be hosting IAB Podcast Upfront. Nora is the CEO & Co-Founder of new entertainment company Mason Media. Nora recently covered tech, business, and entertainment news at Cheddar, anchoring daily from the floor of the New York Stock Exchange, where she also created, produced, and hosted several specialty TV series.<\/p>\n \u201cPodcasts have become a vital part of the digital opportunity, indispensable for reaching the passionate, engaged audiences advertisers want most,\u201d said David Cohen, Chief Executive Officer, IAB. \u201cIt\u2019s still a fast-moving marketplace with innovation across content, ad tech, ad formats, and beyond. The Podcast Upfront highlights the insights and opportunities leaders need to make important budget and partnership decisions.\u201d<\/p>\n Following the excitement of podcast revenue doubling in just two years to cross the $1Billion threshold in 2021, on May 11, IAB will release its seventh annual Podcast Ad Revenue report on this rapidly growing space, which will quantify full-year 2022 ad revenues and project future revenues through 2025. \u201cThere\u2019s nothing like the energy that comes from bringing podcast buyers and sellers together. The podcast market reflects the shared passions of creators and audiences alike,\u201d said Eric John, Vice President, Media Center, IAB. \u201cThis year\u2019s presentations will highlight not only exciting new content opportunities but also innovations for ways advertisers can engage listeners at scale with insights to quantify the value of those audiences.\u201d<\/p>\n \u00a0<\/p>\n *All times are in EST; Speakers and timing are subject to change; For up-to-the-minute agenda, refer to the website.<\/em><\/p>\n About IAB<\/strong><\/p>\n The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.<\/p>\n\n\n
\n \n \n \n
Opening Keynote
Eric John<\/strong>, Vice President, Media Center, IAB\u00a0<\/center><\/td>\n<\/tr>\n\n
Presentation by iHeartPodcasts<\/center><\/td>\n<\/tr>\n\n
Presentation by Wondery\u00a0<\/center><\/td>\n<\/tr>\n\n
Presentation by NPR\u00a0<\/center><\/td>\n<\/tr>\n\n
Presentation by Paramount\u00a0<\/center><\/td>\n<\/tr>\n\n
Presentation by TransUnion\u00a0<\/center><\/td>\n<\/tr>\n\n
Presentation by The Wall Street Journal | Barron\u2019s Group<\/center><\/td>\n<\/tr>\n\n
Presentation by Acast\u00a0<\/center><\/td>\n<\/tr>\n\n
Presentation by Sony Music Entertainment<\/center><\/td>\n<\/tr>\n\n
Industry Insights Presented by ArtsAI\u00a0<\/center><\/td>\n<\/tr>\n\n
Presentation by YAP Media\u00a0<\/center><\/td>\n<\/tr>\n\n
Presentation by Cumulus Podcast Network<\/center><\/td>\n<\/tr>\n\n
Presentation by Soundrise<\/center><\/td>\n<\/tr>\n\n
Presentation by WNYC Studios<\/center><\/td>\n<\/tr>\n\n
Presentation by SXM Media<\/center><\/td>\n<\/tr>\n\n
Presentation by Zibby Media<\/center><\/td>\n<\/tr>\n\n
Presentation by The Daily Wire<\/center><\/td>\n<\/tr>\n\n
IAB Wrap Panel<\/center><\/td>\n<\/tr>\n\n
Closing Remarks
Eric John<\/strong>, Vice President, Media Center, IAB<\/center><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n