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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports\u2014so you don’t have to. Here\u2019s what to read from the week of 4\/7\/23 – 4\/13\/23 to stay ahead of the curve:<\/em>\u00a0<\/p>\n Even as advertisers consider\u00a0how to navigate a potential TikTok ban, companies like Apple, Pepsi, DoorDash, and Amazon have increased their spend on the platform.\u00a0<\/p>\n By now, you\u2019re likely aware that\u00a0greenwashing\u00a0is a marketing no-no\u2014but what do you know about digital advertising\u2019s carbon footprint? Here\u2019s what consumers are paying attention to, and how marketers can start to minimize their carbon emissions in a way that’s also beneficial for overall campaign performance.\u00a0<\/p>\n The IAB has released its much-anticipated annual report on internet ad revenues. Among its findings: US digital ad revenue surpassed $200 billion for the first time, ad spend grew by 10.8% YoY, and buyers are diversifying their spending to direct more dollars toward digital video,\u00a0digital audio, and\u00a0programmatic. Also of note:\u00a0Ad spend in the US will grow more than initially expected this year, per S&P.\u00a0<\/p>\n Flexibility: It\u2019s been a huge buzzword in the TV world the past few years\u2014which means that, like many buzzwords, what people\u00a0actually<\/em>\u00a0mean when they use it is a bit up for debate (synergy, anyone?). This piece explores how executives are using the terms \u201cflexibility\u201d and \u201cfluidity,\u201d and what it might signal about changes to the upfront cycle.\u00a0<\/p>\n Show off your marketing chops with our question of the week. This week\u2019s hot topic: TikTok.<\/em>\u00a0\u00a0<\/p>\n According to TikTok executives speaking at SXSW back in March, what percentage of all product discovery now happens on the app?\u00a0<\/p>\n A. 8% Get the answer, plus 30 other TikTok-related stats and a look at all the reasons why the platform continues to be the talk of the digital advertising town\u2014both good and bad!\u00a0<\/p>\n \u2014\u00a0\u00a0<\/p>\n Want a monthly digest of all the best Scout content delivered straight to your inbox?\u00a0Sign up for the Basis Scout newsletter!<\/p>\n <\/span><\/div>\nTest Your Digital Advertising Knowledge!\u00a0\u00a0\u00a0\u00a0\u00a0<\/h2>\n
B. 15%
C. 27%
D. 36%\u00a0\u00a0<\/p>\n