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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports\u2014so you don’t have to. Here\u2019s what to read from the week of 3\/31\/23 – 4\/6\/23 to stay ahead of the curve:<\/em><\/p>\n There\u2019s a lot of hype around\u00a0generative AI\u00a0these days\u2014but there\u2019s also significant backlash from tech experts, regulators, and\u00a0consumers alike. Despite these mixed reactions, tech companies don\u2019t seem to be slowing down when it comes to developing their AI solutions, and demand for the technology remains high.<\/p>\n In the latest sign of\u00a0regulation shaping the digital advertising landscape, Meta announced it would give EU users more control over the use of their personal data, allowing them to opt out of certain highly personalized ads, while also considering an all-out ban on political ads\u202fon Facebook and Instagram. Still unclear: whether the new capabilities will help the social giant stave off more\u00a0GDPR-related fines\u00a0(or ever make their way to the US).<\/p>\n Speaking of data: marketers are still coming to grips with how to navigate a cookieless future. This piece shares tangible tips marketing teams can use to adjust to increasing privacy regulations, ever-shifting policies from major tech companies, and evolving consumer sentiments.<\/p>\n Late last month, Iowa became the sixth state to pass consumer data privacy legislation\u2014and it\u2019s likely that others will follow suit. According to a new report, this patchwork approach to privacy legislation could eventually cost businesses $1 trillion over ten years. Here, panelists at the IAB Public Policy & Legal Summit discuss how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution.\u00a0<\/p>\n Show off your marketing chops with our question of the week. This week\u2019s hot topic: connected TV advertising.<\/em><\/p>\n What percentage of US households are projected to own a connected TV device in 2023?\u00a0<\/p>\n A. 67.9%\u00a0 Click here for the answer, along with a holistic exploration of connected TV (CTV) and over-the-top (OTT) advertising (and the differences between them).<\/p>\n \u2014\u00a0<\/p>\n Want a monthly digest of all the best Scout content delivered straight to your inbox?\u00a0Sign up for the Basis Scout newsletter!<\/p>\n <\/span><\/div>\nTest Your Digital Advertising Knowledge! \u00a0\u00a0<\/h2>\n
B. 78.8%\u00a0
C. 85.3%\u00a0
D. 91.2%\u00a0<\/p>\n