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HBO Max set social feeds on fire in 2022, and produced some of the hottest and most viral social moments of the year by giving fans access to talent and storytelling like never before.<\/p>\n
From negroni sbagliatos to the Peacemaker dance to The White Lotus memes, HBO Max stoked fandom and excitement among followers \u2013 deepening their relationship with the shows they love, and the talent they follow.<\/p>\n
And audiences wanted to be a part of it: They flocked to our social channels logging 122 million engagements<\/span>, over 3.5 billion views<\/span>, and 19 billion impressions<\/span> throughout the year, and grew our feeds by over 6.5 million new followers (a 45% growth compared to 2021!).<\/p>\n \u00a0<\/p>\n Two years after Euphoria premiered, fans were longing to reconnect with the students of East Highland High School and watch the award-winning cast in their second season. To further engage social conversation, HBO Max filled feeds with the most iconic scenes, BTS footage, and talent interviews to help fans deepen their connection with the talent and the drama. The content drove 29 million video views<\/span> and over 3 million engagements<\/span> on TikTok alone.<\/p>\n<\/p><\/div>\n<\/p><\/div>\nEUPHORIA<\/h2>\n