Today, we\u2019re updating and expanding our <\/span>Ads on Reels tests<\/span><\/a> so more creators can earn money for creating and sharing engaging public reels.\u00a0<\/span><\/p>\n We\u2019re inviting thousands more creators on Facebook to join our updated tests, including many of the creators who previously participated in our Reels Play bonus program on Facebook. And in the coming weeks, we\u2019ll begin testing a similar program on Instagram.\u00a0\u00a0<\/span><\/p>\n We\u2019re also evolving the program to pay creators based on the performance of their public reels, not the earnings of ads on their reels. This means creators can focus on creating engaging content while we optimize the ad experience for advertisers and people.<\/span><\/p>\n Payouts will be determined by the number of plays. The better a creator\u2019s reel performs, the more they can earn. Over time we may begin to incorporate other signals into payouts.\u00a0<\/span><\/p>\n Many variables outside of creators\u2019 control have traditionally influenced their ad earnings, such as how many ads have already been shown to the person viewing their content or whether there\u2019s a relevant ad to deliver that viewer. With a performance-based model, creators can focus on the content that\u2019s resonating with their audiences and helping them grow; advertisers get access to more ad inventory to reach more people; and people get a more consistent viewing experience with more relevant ads.\u00a0<\/span><\/p>\n All creators onboarding to the test will automatically be added to the new payout model, and over the coming weeks creators previously testing Ads on Facebook Reels will be transitioned. In addition, we\u2019ll begin to test Ads on Instagram Reels with a similar performance-based payout model among a small group of creators and advertisers in select markets.\u00a0<\/span><\/p>\n We also plan to start testing a performance-based payout model for <\/span>In-Stream ads<\/span><\/a> on Facebook with a small group of creators to support creators making all types of content.<\/span><\/p>\n To be eligible for an invite on Facebook, creators must live in one of <\/span>52 countries and meet several minimum requirements<\/span><\/a>.<\/span><\/p>\n Once added to the test, in order to earn from Ads on Reels, creators must complete the onboarding process which includes accepting the terms of use and providing payout details. From there, <\/span>they just need to continue creating engaging Reels to earn.<\/span>\u00a0<\/span><\/p>\n To check if you\u2019re part of this initial program on Facebook, visit <\/span>Professional Dashboard and go to the Monetization Tools section. If you are invited, you should see Ads on Reels and you can select Set up to begin onboarding<\/span>.<\/span><\/p>\n Learn more about <\/span>Ads on Facebook Reels<\/span><\/a>.<\/span><\/p>\n Read more about our monetization tools on <\/span>Facebook for Creators<\/span><\/a> and <\/span>Instagram for Creators.<\/span><\/a><\/p>\n<\/p><\/div>\nHow to Earn<\/span><\/h2>\n
How to Participate<\/span><\/h2>\n
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