{"id":13681,"date":"2023-06-20T15:36:31","date_gmt":"2023-06-20T15:36:31","guid":{"rendered":"http:\/\/scannn.com\/the-benefits-of-adding-technical-insights-into-the-research-mix\/"},"modified":"2023-06-20T15:36:31","modified_gmt":"2023-06-20T15:36:31","slug":"the-benefits-of-adding-technical-insights-into-the-research-mix","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/the-benefits-of-adding-technical-insights-into-the-research-mix\/","title":{"rendered":"The Benefits of Adding Technical Insights into the Research Mix"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"\">\n<h3>It is common practice here at Big Village to combine multiple research methodologies to develop well-rounded insights for our clients. Recently we have noticed an increasing interest in adding technical information, such as patents, to the mix.<\/h3>\n<p>Reviewing patents around a set of competitors or in a specific product category, for example, can provide a look into what the future may hold.<\/p>\n<p>According to Questel, \u201cPatent searching is increasingly used to learn whether it makes sense to spend money on research in a specific technology, to learn who is entering or already in the space and what countries are seeing the most growth in patent applications.\u201d<sup>i<\/sup> A review of patents filed in a specific product category could help identify new and potential competitors. As Questral noted,<\/p>\n<p>\u201cMost companies know inherently who their competitors are, it is their business to know. But what if the known competitor is different from a new entrant in the marketplace, perhaps a company that is competing for a technology space rather than a brand space? One of the best ways to learn that information is from reviewing technologies, often embedded in patents, that are relevant to yours.\u201d<sup>ii<\/sup><\/p>\n<p>Examples of projects we have completed for our Accelerated Intelligence clients that incorporated rich technical findings:<\/p>\n<ul>\n<li>A monthly secondary research-based competitive intelligence monitor created for a large B2B supplier of business products and services included identification of patents and trademarks owned by their key competitors<\/li>\n<li>An ongoing monitor of published patents in a specific therapeutic area for a pharmaceutical\/medical device client. Patents are classified by disease state and product category and delivered twice a week as an RSS feed.<\/li>\n<li>A category overview in the small consumer electronics space focusing on future product trends combined a robust search of the published literature and a subject matter expert interview to provide commentary regarding the potential of key technical innovations identified.<\/li>\n<\/ul>\n<h3>Case Study<\/h3>\n<p>I would like to dive a bit deeper into an example that demonstrates the impact of such a combined methodology and calls out the value that technical insights offer.<\/p>\n<h4>Background<\/h4>\n<p>A US-based CPG company was exploring ways to identify possible innovation and product development areas for one of their key segments. They wanted to utilize insights from a consumer perspective along with trends in recent technical innovations as an aid to uncover opportunities for new products. The final deliverable was to contain a matrix allowing our client to visually see these opportunities based on both consumer interest\/needs and level of technological innovation.<\/p>\n<h4>Solution<\/h4>\n<p>A mixed methodology approach was employed by Big Village to achieve this including:<\/p>\n<ul>\n<li>Extensive secondary research focusing on consumer insights into the category<\/li>\n<li>A deep dive into social media to capture consumer commentary regarding likes\/dislikes and overall opinions of key competitive brands<\/li>\n<li>An in-depth technical search to identify recently published patents<\/li>\n<li>A Digital Hive was conducted to gain key consumer input through targeted activities<\/li>\n<\/ul><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/big-village.com\/news\/the-benefits-of-adding-technical-insights-into-the-research-mix\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is common practice here at Big Village to combine multiple research methodologies to develop well-rounded insights for our clients. Recently we have noticed an increasing interest in adding technical information, such as patents, to the mix. Reviewing patents around a set of competitors or in a specific product category, for example, can provide a [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":13682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-13681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/13681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=13681"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/13681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/13682"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=13681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=13681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=13681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}