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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports\u2014so you don’t have to. Here\u2019s what to read from the week of 7\/28\/23 \u2013 8\/3\/23 to stay ahead of the curve:<\/em><\/p>\n With production stoppages and delays disrupting the release of new TV content, advertisers are having a tougher time reaching their target audiences and investing in new advertising opportunities. Learn more about how the ongoing Hollywood strikes are impacting the TV advertising industry.<\/p>\n Apple\u2019s next iOS update is buzzing with more user customization, a new mindfulness app, and…Link Tracking Protection. The new feature will strip user-identifiable data from URLs within Apple apps like Safari Private Browsing, Messages, and Mail and may make it tougher for advertisers to thoroughly measure campaign success.<\/p>\n In other news on the data privacy front: In an effort to meet evolving regulatory requirements in the EU, social media behemoth Meta announced that they will begin asking users for their consent before using their data for targeted advertisements.<\/p>\n Whether you\u2019re a generative AI skeptic or a ChatGPT enthusiast, this next-generation tech is proving to be a powerful disruptive force in the digital advertising world. This eye-opening report details how marketing and advertising professionals from top agencies, B2B and B2C companies, non-profits, and publishers feel about generative AI\u2019s impact on the industry.<\/p>\n Show off your marketing chops with our question of the week. This week\u2019s hot topic: Threads (the up-and-coming new How long did it take Threads to reach 100 million users?<\/p>\n A. One month<\/p>\n B. Two weeks<\/p>\n C. Five days<\/p>\n D. 12 hours<\/p>\n Get the answer, plus news on the latest innovations in search engine marketing and social media, right here.<\/p>\n \u2014<\/p>\n Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!<\/p>\n <\/span><\/div>\nTest Your Digital Advertising Knowledge!<\/h2>\n
sewcial<\/s> social media app from Meta).<\/em><\/p>\n