{"id":13877,"date":"2023-08-23T12:58:40","date_gmt":"2023-08-23T12:58:40","guid":{"rendered":"http:\/\/scannn.com\/highlighting-whatsapps-privacy-features-at-mumbais-iconic-gateway-of-india\/"},"modified":"2023-08-23T12:58:40","modified_gmt":"2023-08-23T12:58:40","slug":"highlighting-whatsapps-privacy-features-at-mumbais-iconic-gateway-of-india","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/highlighting-whatsapps-privacy-features-at-mumbais-iconic-gateway-of-india\/","title":{"rendered":"Highlighting WhatsApp's Privacy Features At Mumbai's Iconic Gateway Of India"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400\">We\u2019ve <\/span><span style=\"font-weight: 400\">unveiled<\/span><span style=\"font-weight: 400\"> an immersive anamorphic installation <\/span><span style=\"font-weight: 400\">at Mumbai\u2019s iconic landmark, Gateway of India, <\/span><span style=\"font-weight: 400\">to raise awareness around WhatsApp\u2019s privacy features and multiple layers of protection. The anamorphic installation will include 3D billboards and light projection on the monument facade.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The digital experience will showcase how <\/span><span style=\"font-weight: 400\">WhatsApp\u2019s privacy layers work together <\/span><span style=\"font-weight: 400\">t<\/span><span style=\"font-weight: 400\">o create a safe space for private messaging while <\/span><span style=\"font-weight: 400\">using symbols that are synonymous with the city of Mumbai like the kaali-peeli taxi, red post box, iconic street lamps and of course, the pigeons at the Gateway of India.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The installation follows the journey of a WhatsApp message between a sender and the intended recipient, and no one in between, and highlights features like end-to-end encryption, two step verification, silence unknown callers, disappearing messages \u2013 reinforcing how WhatsApp\u2019s privacy features offer users full control over the privacy of their messages.\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400\">\u201c<\/span><i><span style=\"font-weight: 400\">Privacy is at the core of everything we do at WhatsApp. We\u2019re excited to see the next phase of our privacy campaign light up the Gateway of India and <\/span><\/i><i><span style=\"font-weight: 400\">raise user awareness around WhatsApp\u2019s privacy features <\/span><\/i><i><span style=\"font-weight: 400\">and multiple layers of protection. <\/span><\/i><i><span style=\"font-weight: 400\">The eye-catching, one of a kind anamorphic privacy installation uses innovative and immersive storytelling in true Mumbai style to reinforce WhatsApp\u2019s continued commitment to launch features that strengthen our existing layers of protection, giving people full control over the level of privacy they need while messaging their friends and loved ones.\u201d \u2013 <\/span><\/i><b>Sandhya Devanathan, Head and VP, Meta in India<\/b><\/p>\n<p>\u00a0<\/p>\n<\/blockquote>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe title=\"Private Messaging showcase at Gateway of India in Mumbai | WhatsApp\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vprXR_OF2UI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<p><span style=\"font-weight: 400\">The Gateway of India installations are part of WhatsApp\u2019s global privacy campaign announced earlier in June which has appeared on social, digital, broadcast channels, in print and on billboards across India. The campaign also included the launch of new privacy features like Silence unknown callers and privacy checkup and an on-ground activation with mirrored messages in malls across Delhi in partnership with Anushka Sharma.\u00a0<\/span><\/p>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v5.0\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/about.fb.com\/news\/2023\/08\/highlighting-whatsapps-privacy-features-at-mumbais-iconic-gateway-of-india\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve unveiled an immersive anamorphic installation at Mumbai\u2019s iconic landmark, Gateway of India, to raise awareness around WhatsApp\u2019s privacy features and multiple layers of protection. The anamorphic installation will include 3D billboards and light projection on the monument facade.\u00a0 The digital experience will showcase how WhatsApp\u2019s privacy layers work together to create a safe space [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":13878,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-13877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/13877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=13877"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/13877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/13878"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=13877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=13877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=13877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}