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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports\u2014so you don’t have to. Here\u2019s what to read from the week of 8\/18\/23 – 8\/24\/23 to stay ahead of the curve:<\/em><\/p>\n A new report detailing ad spend across streaming platforms like Max, Roku, and YouTube says that June was a record-setting month for CTV advertising. Surprising? Not necessarily, especially given how the writer\u2019s and actor\u2019s strikes are impacting linear TV.<\/p>\n Talk of generative AI is everywhere, but are you wondering how advertisers are actually implementing it in their work? This regularly-updated roundup details how agencies, holding companies, and consultants are using GenAI.<\/p>\n This is a must read, especially in light of recent legal developments: Digiday looks back at the history of consumer privacy regulation to predict how the use of generative AI in advertising may develop and become regulated.<\/p>\n AI has come a long way, but one thing it still can’t <\/em>do is replace the human marketers running programmatic campaigns. Until that day comes, marketers will need to assess what programmatic approach is right for their brand\u2014whether it’s outsourcing, in-housing, or somewhere in between. This piece lays out everything those marketers need to know.<\/p>\n Show off your marketing chops with our question of the week. This week\u2019s hot topic: Brand safety.<\/em><\/p>\n What percentage of industry professionals think generative AI poses a brand safety and misinformation risk to digital marketers?<\/p>\n A. 77.6%<\/p>\n B. 99.5%<\/p>\n C. 81.9%<\/p>\n D. 65.5%<\/p>\n Get the answer, plus a rundown of brand safety threats on social media and how to deal with them, right here.<\/p>\n \u2014<\/p>\n Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!<\/p>\n <\/span><\/div>\nTest Your Digital Advertising Knowledge!<\/h2>\n