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Thousands of people gathered in San Francisco this week to learn about the newest updates and technologies at Google Cloud Next 2023. Our advances in AI were a major focus especially how we\u2019re working with other companies to bring AI technology into the real world.<\/p>\n
Here\u2019s how companies around the globe are using Google Cloud\u2019s AI services to move their businesses forward \u2014 whether it\u2019s helping customers get driving directions, plan a vacation or even order pancakes.<\/p>\n
If you\u2019re lost, or just have a question about your car, AI can help. General Motors has been using Google Cloud\u2019s conversational AI technology, Dialogflow, for its OnStar Interactive Virtual Assistant (IVA), which launched last year. IVA gives OnStar members responses to common questions, and also helps with turn-by-turn directions; it also routes more serious inquiries, like reporting emergencies, to specially trained advisors. Thanks to Dialogflow, OnStar\u2019s IVA is now handling more than 1 million customer questions a month in the U.S. and Canada.<\/p>\n
Ordering a short stack of pancakes from IHOP? If you\u2019re like 20% of the restaurant\u2019s customers, you\u2019re probably making that order online \u2014 and thanks to Google Cloud AI, IHOP\u2019s website can help recommend a side dish, or anything else you might be interested in. When you log into IHOP\u2019s online ordering system, Google Cloud\u2019s Recommendations AI solution will help the restaurant provide personalized recommendations based on what you\u2019ve ordered in the past, new menu items, or current promotions. For example, if you\u2019ve ordered spicy food before, IHOP\u2019s technology might recommend dishes like their new Poblano Eggs Benedict.<\/p>\n
Soon, Google\u2019s AI will help you decide which roller coaster to ride first on your next trip to a Six Flags amusement park. If you download the Six Flags app, powered by Google Cloud\u2019s Vertex AI Conversation, a virtual assistant can help you generate personalized recommendations to plan your day at the park. And if you visit the Six Flags website, Google Cloud\u2019s AI can help answer your questions quickly without making you wait for a customer service agent.<\/p>\n
Want some fries with your cheeseburger? Next time you hit the drive-thru, you might be telling that to a chatbot. As announced at Google I\/O this May, Wendy\u2019s is working with Google Cloud\u2019s generative AI technologies, including Vertex AI, to test out a new way to order your next meal. Wendy\u2019s FreshAI ordering system lets you talk to a chatbot to ask simple questions and give them your order. FreshAI will also interpret when your order isn\u2019t perfectly exact, so if you order a chocolate milkshake, it\u2019ll know you mean a Frosty.<\/p>\n
FOX Sports just announced it\u2019s working with Google Cloud to make the most of its extensive archives. Through Vertex AI Vision, they now can more quickly input live video and images, analyze millions of hours of footage of commentary and games coverage and edit together custom footage for broadcast, social media or marketing assets. That will make your favorite athlete\u2019s highlight reel even better.<\/p>\n
Global beauty company Est\u00e9e Lauder (ELC) announced it\u2019s going to use Google Cloud\u2019s generative AI across ELC\u2019s brand sites. ELC, which was an early collaborator in the beauty industry with Google Cloud, will explore how gen AI can help them understand consumer sentiment \u2014 plus power its research and development efforts to come up with new products. Gen AI never looked so chic.<\/p>\n
We\u2019ve all been there: It\u2019s 6:30 p.m. and you have no idea what to make for dinner, especially with the seemingly random ingredients in your fridge. Now generative AI can help you whip up a delicious meal. GE Appliances\u2019 SmartHQ app uses Google Cloud\u2019s generative AI platform, Vertex AI, to help you come up with recipes and help you troubleshoot when you need help with an appliance. The app\u2019s Flavorly AI feature will let you select a recipe category and type of cuisine, then input what ingredients you have and any dietary preferences. The result: Tailored recipes with ingredients, instructions and even photos. Later this fall, it will even include reviews, so you can rate the recipes you receive and help make the next ones you get even better.<\/p>\n<\/div>\n