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As the world\u2019s largest operating system, Android\u2019s open platform serves a diverse community of developers, device makers and users. And as we\u2019ve grown \u2014 with over 3 billion Android devices worldwide \u2014 so has our vision. We believe our brand system and how we show up visually to the world as Android should reflect Android\u2019s core ethos of being open, iterative and inclusive. That\u2019s why we\u2019re sharing an update to our visual identity that better represents our Android community \u2014 and it\u2019s also a lot of fun, too.<\/p>\n
Over the past decade, the Android brand has undergone several updates to modernize its look and feel and evolve with the needs of our community. In 2019, for instance, we changed our logo to be more accessible and easier to read. We also updated the naming convention for Android releases from fanciful (e.g., Android Lollipop) to simple (e.g., Android 14), making subsequent releases clearer and easier to understand globally.<\/p>\n
Each time we overhaul our branding, we evaluate not only changing needs, but also future goals. We know people today want more choice and autonomy, and we want our brand to be reflective of Android: something that gives people the freedom to create on their terms. As an open platform, it\u2019s important that both our technology and brand are an invitation for people to create, connect and do more with Google on Android devices.<\/p>\n
Our new visuals draw inspiration from Material design to complement the Google brand palette, as well as be adaptable. The refreshed and dynamic robot shows up where Android connects with people, community and cultural moments. It can reflect individual passions, personality and context.<\/p>\n
With this update, you\u2019ll notice some subtle changes that help connect Android to Google. In addition to moving away from our longstanding lowercase stylization of \u201candroid,\u201d we\u2019re elevating the Android logo by capitalizing the \u201cA,\u201d adding more weight to its appearance when placed next to Google\u2019s logo. While we\u2019ve added more curves and personality unique to Android, the new Android stylization more closely mirrors Google\u2019s logo and creates balance between the two. We hope these small but significant updates to the Android typeface will better communicate the relationship between Android devices and the Google apps and services people already know.<\/p>\n<\/div>\n