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Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports\u2014so you don’t have to. Here\u2019s what to read from the week of 9\/15\/23 \u2013 9\/21\/23 to stay ahead of the curve:<\/em><\/p>\n Talks have resumed between ByteDance and the US government regarding federal access to and control over user data. This will likely postpone any possibility of the social platform\u2019s sell-off or nationwide ban\u2014a welcome development for brands who\u2019ve leaned into advertising on TikTok.\u00a0 \u00a0<\/p>\n Speaking of social, while Snapchat gets less attention than TikTok, the platform\u2019s renewed focus on augmented reality (AR) may open new opportunities for advertisers. Here, learn what marketers should know about Snap\u2019s recent ups and downs, and how to best leverage the channel.<\/p>\n In this op-ed, Columbia Law Professor Constance Wu explores how the verdict of the Justice Department\u2019s antitrust lawsuit against Google\u2019s parent company, Alphabet, will set a precedent for regulating tech competition that will impact “the battle over commercialized artificial intelligence, as well as newer technologies we cannot yet envision.\u201d No big deal!<\/p>\n According to new findings from the FTC, children are struggling more and more to discern advertising from other types of content, particularly on gaming platforms. As a result, there\u2019s a huge push for increased regulation when it comes to child safety on these platforms.<\/p>\n With all the buzz around generative AI, there\u2019s also been significant concern around data and privacy\u2014particularly from companies concerned with protecting their proprietary data. OpenAI\u2019s answer: ChatGPT Enterprise, a tool that allows employers to own and control their business data.<\/p>\n Show off your marketing chops with our question of the week. This week\u2019s hot topic: Higher education.<\/em><\/p>\n In what year will higher ed institutions likely see a significant enrollment drop off, caused by a US population shift during the Great Recession?<\/p>\n a) 2025<\/p>\n b) 2026<\/p>\n c) 2027<\/p>\n Get the answer, along with a deep dive into how higher ed marketers can adjust to this changing landscape, right here.<\/p>\n \u2014<\/p>\n Want a monthly digest of all the best Scout content delivered straight to your inbox? Sign up for the Basis Scout newsletter!<\/p>\n <\/span><\/div>\nTest Your Digital Advertising Knowledge!<\/h2>\n