{"id":14046,"date":"2023-09-29T09:37:24","date_gmt":"2023-09-29T09:37:24","guid":{"rendered":"http:\/\/scannn.com\/performance-talks-cmo-corner-with-yoox-net-a-porter\/"},"modified":"2023-09-29T09:37:24","modified_gmt":"2023-09-29T09:37:24","slug":"performance-talks-cmo-corner-with-yoox-net-a-porter","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/performance-talks-cmo-corner-with-yoox-net-a-porter\/","title":{"rendered":"Performance Talks: CMO Corner with YOOX NET-A-PORTER"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><i><span style=\"font-weight: 400\">\u2018Performance Talks: CMO Corner\u2019 is a new video series where we go behind the scenes with some of the world\u2019s most innovative marketers to discuss strategy, leadership and industry trends.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">Marc-Oliver Schmiedle is a 15-year industry veteran who held leadership positions at Expedia <\/span><span style=\"font-weight: 400\">before taking on the role of Chief Growth Officer<\/span><span style=\"font-weight: 400\"> at YOOX NET-A-PORTER, the world\u2019s leading online luxury and fashion retailer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this interview, Angie Gifford, Meta\u2019s Vice President, EMEA, sits down with Marc-Oliver to talk about the power of brand to drive incremental growth, the one approach businesses must have when setting their growth strategy and how his team increased sales thanks to <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/2041148702652965?id=818859032317965\"><span style=\"font-weight: 400\">Meta\u2019s Conversions API.<\/span><\/a><span style=\"font-weight: 400\">\u00a0 Watch the full interview below. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Visit <\/span><a href=\"https:\/\/www.facebook.com\/business\/success\/yoox\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\"> to find out more about how YOOX NET-A-PORTER leveraged Meta\u2019s Conversions API to boost the performance of its ad campaigns at all stages of the customer journey, from discovery through to purchase.<\/span><\/p>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v5.0\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/about.fb.com\/news\/2023\/09\/performance-talks-cmo-corner-with-yoox-net-a-porter\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Performance Talks: CMO Corner\u2019 is a new video series where we go behind the scenes with some of the world\u2019s most innovative marketers to discuss strategy, leadership and industry trends. Marc-Oliver Schmiedle is a 15-year industry veteran who held leadership positions at Expedia before taking on the role of Chief Growth Officer at YOOX NET-A-PORTER, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":14047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-14046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/14046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=14046"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/14046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/14047"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=14046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=14046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=14046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}