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At the ongoing ICC Men\u2019s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are a couple of crucial matches ahead, with Pakistan and New Zealand. Today, we\u2019re sharing a guide to help you unlock the many fan experiences on our platforms that will bring you closer to your favorite teams, players, people and creators, who\u2019re covering the matches in their own unique ways.\u00a0<\/span><\/p>\n Since 2019, Meta, then Facebook, has the rights to digital content for ICC events including match recaps, in-play key moments, and other match and feature content on Facebook and Instagram. Since last year, Reels was also part of this mix, as match highlights were shared on it, along with the various music and effects to make viewing more entertaining. Now, since the launch of new platforms like Threads, and new features like WhatsApp Channels and Instagram Broadcast Channels, the fan experience gets diverse and more engaging.\u00a0<\/span><\/p>\n \u201cIndia\u2019s passion for cricket knows no boundaries, and that\u2019s evident with the way people express themselves about the game on our platforms. To take this social engagement to the next level, this year for the cricket World Cup, we\u2019re activating several programs across Facebook, Instagram, WhatsApp and Threads. Some of them have materialized through partnerships with the ICC and Star Sports India. We hope all of this translates to the most enjoyable discussions and catch-up viewership on our platforms.\u201d<\/span><\/i><\/p>\n \u2013 <\/span>Paras Sharma, Director and Head, Content and Community Partnerships, Meta, India.<\/b><\/p>\n<\/blockquote>\n Threads<\/b><\/p>\n WhatsApp<\/b><\/p>\n Instagram and Facebook<\/b><\/p>\n\n
Guide For Navigating The World Cup On Our Platforms:\u00a0<\/span><\/h2>\n
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