{"id":14470,"date":"2023-11-08T18:46:39","date_gmt":"2023-11-08T18:46:39","guid":{"rendered":"http:\/\/scannn.com\/getting-businesses-ready-for-peak-season-with-new-performance-talks-episodes\/"},"modified":"2023-11-08T18:46:39","modified_gmt":"2023-11-08T18:46:39","slug":"getting-businesses-ready-for-peak-season-with-new-performance-talks-episodes","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/getting-businesses-ready-for-peak-season-with-new-performance-talks-episodes\/","title":{"rendered":"Getting Businesses Ready for Peak Season with New 'Performance Talks' Episodes"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400\">Today we\u2019re launching two new episodes to our Performance Talks series, which aims to provide businesses with insights and expertise from business leaders. The series takes an in-depth look at how brands are successfully driving better performance and efficiency, with the support of our tools and AI to grow their business through apps such as Facebook, Instagram and WhatsApp.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Anne O\u2019Leary, VP of Mid-Market Global Business Group at Meta speaks to Kiran Sahota, Chief Marketing Officer at lingerie and apparel brand Lounge, who says Meta\u2019s Advantage+ shopping campaigns (ASC) has helped them discover a new audience that it previously wouldn\u2019t have targeted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Anne also spoke with Alexander Lodeweyckx, Head of Performance at global earphone business <\/span><a href=\"https:\/\/www.loopearplugs.com\/\"><span style=\"font-weight: 400\">Loop Earplugs<\/span><\/a><span style=\"font-weight: 400\">, who said that marketers need to have a ruthless experimentation culture. He also said by using ASC and <\/span><a href=\"https:\/\/www.facebook.com\/business\/tools\/facebook-conversions-api?ref=search_new_7\"><span style=\"font-weight: 400\">Conversions API<\/span><\/a><span style=\"font-weight: 400\"> tools, Loop has achieved results in driving audience engagement, generating user content and maximising marketing performance.\u00a0<\/span><\/p>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v5.0\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/about.fb.com\/news\/2023\/11\/getting-businesses-ready-for-peak-season-with-new-performance-talks-episodes\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re launching two new episodes to our Performance Talks series, which aims to provide businesses with insights and expertise from business leaders. The series takes an in-depth look at how brands are successfully driving better performance and efficiency, with the support of our tools and AI to grow their business through apps such as [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":14471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123],"tags":[],"class_list":["post-14470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/14470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=14470"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/14470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/14471"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=14470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=14470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=14470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}