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Next year, a number of high profile elections \u2014 including the US Presidential election \u2014 are taking place around the world. We have been supporting and protecting elections across our products for years and we remain deeply committed to this work.<\/p>\n
In 2024, we will continue our efforts to safeguard our platforms, help people make informed decisions, surface high-quality information to voters, and equip campaigns with best-in-class security. We\u2019ll do this work with an increased focus on the role artificial intelligence (AI) might play. As with any emerging technology, AI presents new opportunities as well as challenges. In particular, our AI models will enhance our abuse fighting efforts, including our ability to enforce our policies at scale. But we are also preparing for how it can change the misinformation landscape. Here\u2019s how we are approaching these fresh challenges:<\/p>\n
Over the past several years, we\u2019ve supported numerous elections globally and with each passing election cycle, we continue to apply new learnings to both improve our protections for harmful content and create trustworthy experiences.<\/p>\n
To safeguard our platforms, we have long standing policies that inform how we approach areas like manipulated media, hate and harassment, incitement to violence, and demonstrably false claims that could undermine democratic processes. For over a decade, we\u2019ve leveraged machine learning classifiers and AI to identify and remove content that violates these policies. And now, with the recent advancements in our Large Language Models (LLMs), we\u2019re experimenting with building faster and more adaptable enforcement systems. Early results indicate that this will enable us to remain nimble and take action even quicker when new threats emerge.<\/p>\n
We\u2019re also focused on taking a principled and responsible approach to introducing generative AI products \u2013 including Search Generative Experience (SGE) and Bard \u2013 where we\u2019ve prioritized testing for safety risks ranging from cybersecurity vulnerabilities to misinformation and fairness. Beginning early next year, in preparation for the 2024 elections and out of an abundance of caution on such an important topic, we\u2019ll restrict the types of election-related queries for which Bard and SGE will return responses.<\/p>\n
To help people distinguish media that may seem realistic but is actually AI-generated, we\u2019ve introduced several new tools and protections including:<\/p>\n
During elections, people search for information on candidates, voter registration deadlines, the location of their polling place, and more. Here are some of the ways we make it easy for people to find what they need.<\/p>\n
Elections come with increased cybersecurity risks. Our Advanced Protection Program \u2013 our strongest set of cyber protections \u2013 is available to elected officials, candidates, campaign workers, journalists, election workers and other high-risk individuals. We\u2019re excited to be expanding our longstanding partnership with Defending Digital Campaigns (DDC) to provide campaigns with the security tools they need to stay safe online, including tools to rapidly configure Google Workspace’s security features. In 2023, through partners like DDC, we also distributed 100,000 free Titan Security Keys to high risk users, and next year, we\u2019ve committed to providing an additional 100,000 of our new Titan Security keys. Additionally, to date, our Campaign Security Project has helped train more than 9,000 campaign and election officials across the political spectrum in digital security best practices.<\/p>\n
Our Threat Analysis Group (TAG) and Mandiant Intelligence help identify, monitor and tackle emerging threats, ranging from coordinated influence operations to cyber espionage campaigns against high-risk entities. For example, on any given day, TAG is tracking more than 270 targeted or government-backed attacker groups from more than 50 countries. We publish our respective findings consistently to keep the public and private sector vigilant and well-informed. Mandiant also helps organizations build holistic election security programs and harden their defenses with comprehensive tools, ranging from proactive compromise assessment services to threat intelligence tracking of information operations.<\/p>\n<\/div>\n