\n<\/p>\n
At Adtelligent, we are committed to providing you with the best possible experience using our solutions. To achieve this goal, we are continuously developing new tools and features that can enhance your user experience. To keep you informed about the latest updates, we have compiled a list of the most important things you need to know. <\/p>\n
So, stay tuned in 2024 and keep enjoying our solutions and services.<\/p>\n
2-step verification implemented for all users<\/strong><\/p>\n Enabling two-factor authentication adds a layer of security to the user\u2019s account on the SSP Platform.<\/p>\n Add a new type of integration\u201dSearch\u201d and \u201cNative\u201d to SSP<\/strong><\/p>\n We added two new integration types to our system: \u201cSearch\u201d for search traffic and \u201cNative\u201d for native ads.<\/p>\n Attributes adding: object Deal<\/strong><\/p>\n Additional attributes,\u00a0object deal<\/strong>, and a new\u00a0Paragraph Pricing and Auction Settings<\/em>\u00a0were added to the PMP object in the Basic Campaign settings of RTB\/PBS campaigns.\u00a0<\/p>\n Open RTB Settings Paragraph now consists of:\u00a0<\/p>\n Bidding strategy<\/strong><\/p>\n A new section under\u00a0Auction settings<\/em>\u00a0called\u00a0Bidding Rules\u00a0<\/strong>was added to the Basic RTB\/PBS campaign settings.<\/strong>\u00a0This section contains rules for:<\/p>\n The Min\/Max Bid<\/em>\u00a0button in the Bidding strategy section of basic RTB\/PBS campaigns settings was renamed to\u00a0Min\/Max<\/em>\u00a0response bid.<\/em><\/p>\n A new PMP Bid field\u00a0<\/em>was added to the Basic Auction settings for RTB\/PBS campaigns.\u00a0<\/strong><\/p>\n The settings are when PMP +\u00a0Bidfloor<\/em>\u00a0is\u00a0the auction price type<\/em>\u00a0picked. When the value is set in this field, it is the agreed-upon deal price when passed in the bid floor.<\/p>\n Support OpenRTB Version 2.6<\/strong><\/p>\n We updated our Ad Servers to the\u00a0latest version of RTB 2.6.<\/p>\n Channel Sync + Advertiser Sync<\/strong><\/p>\n We have added synchronization at the advertiser\u2019s level. The same advertiser should support synchronization for both Prebid server demand and RTB.<\/p>\n GDPR Applies<\/strong><\/p>\n AdServer for all traffic supports GDPR rules using GDPR macro On the Adserver level.\u00a0<\/p>\n Support Android 14 and iOS 17 versions<\/strong><\/p>\n The Advanced Campaign settings now allow targeting mobile devices running Android 14 OS or iOS 17 OS. These operating systems are found in the OS filter in the Targeting section.<\/p>\n Browser Targeting for any campaign types<\/strong><\/p>\n The latest update in the Campaign settings now offers the option to target specific web browsers for all types of ad campaigns.<\/p>\n Canadian regions<\/strong><\/p>\n Canadian provinces were added to the\u00a0Countries<\/em>\u00a0filter in the\u00a0<\/strong>Advanced Campaigns settings. Users can now target Canadian regions when only selecting Canada.<\/p>\n Viewability events added for Video Traffic<\/strong><\/p>\n The updated video wrapper can now track desktop and mobile viewability (50% of ad\u2019s pixels on in-focus browser) and record viewability events as metrics in SSP stats for Video Traffic.<\/p>\n Generate sellers.json option for downloading<\/strong><\/p>\n Added Generate sellers.json button to Channels menu in SSP member zone to download JSON file with enabled channels.<\/p>\n New filter in the Targeting section<\/strong><\/p>\n A new filter was added to the\u00a0Targeting\u00a0<\/em>section of\u00a0Advanced Campaign Settings<\/strong>. It enables filtering by IP, Dayparting, ZIP Codes, Adomain, Universal Lists, Creative IDs, SID lists, DMA codes, Publisher IDs, and\u00a0Ad Categories<\/em>.<\/p>\n New prebid partner \u2013 Stroeer<\/strong><\/p>\n A new partner prebid server adapter was added to the SSP \u2013 Stroeer.\u00a0<\/p>\n The code for its integration is available on Github:\u00a0https:\/\/github.com\/mbrtargeting\/prebid-server\/blob\/stroeercore-bidder\/static\/bidder-params\/stroeerCore.json.<\/p>\n New prebid partner \u2013 FreeWheel<\/strong><\/p>\n A new partner prebid server adapter was added to the SSP \u2013 FreeWheel<\/p>\n Support of sec-ch macros<\/strong><\/p>\n Adtelligent now supports the following macros:<\/p>\n Their operation follows: system parses request headers and substitutes macro with corresponding data.<\/p>\n A new macro and parameter called Skippability was added<\/strong><\/p>\n A new macro and parameter called\u00a0Skippability<\/em>\u00a0was added to the Player section in the Tag constructor at\u00a0Source Settings<\/strong>: &skippability = {skippability}<\/p>\n New Application parameters and macros were added<\/strong><\/p>\n A new parameter and macro were added to the Application section of the Tag constructor at Source Settings.<\/p>\n New playback_method parameters and macros were added<\/strong><\/p>\n A new parameter and macro \u2018playback_method<\/em>\u2018 were added to the General section of the Tag constructor at Source Settings.<\/p>\n New Content parameters and macros were added<\/strong><\/p>\n A new\u00a0\u0421ontent episode<\/em>\u00a0and\u00a0\u0421ontent title<\/em>\u00a0parameter and macro were added to the Content Category section of the Tag constructor at Source Settings.<\/p>\n The Line Items section of the DSP now includes several new formats:<\/p>\n\n
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General<\/h3>\n
Macros<\/h3>\n
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Header Bidding Platform<\/h2>\n
General Platform Updates<\/h3>\n
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Smart Player Updates<\/h3>\n
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Wrapper Updates<\/h3>\n
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Demand Side Platform<\/h2>\n
New formats in the Line Item section<\/h3>\n
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Tools<\/h3>\n
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Creatives<\/h3>\n
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Reports<\/h3>\n
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General<\/h3>\n