Having a personal intimate image shared with others can be devastating, especially for young people. It can feel even worse when someone threatens to share it if you don\u2019t give them more photos, sexual contact or money \u2014 a crime known as sextortion.\u00a0<\/span><\/p>\n That\u2019s why, this Safer Internet Day, we\u2019re announcing new efforts to help combat this kind of criminal activity. These include giving more teens control over their intimate images, helping teens\u00a0 \u2014 and their parents and teachers\u00a0 \u2014 feel better equipped against those trying to exploit them, and supporting creators and safety organizations around the world as part of a global campaign to raise awareness of ways to prevent sextortion.\u00a0<\/span><\/p>\n Take It Down<\/span><\/a> is a program from NCMEC, supported by Meta, which is designed to help teens take back control of their intimate images and help prevent people \u2014 whether it\u2019s scammers, ex-partners, or anyone else \u2014 from spreading them online. <\/span>First launched last year<\/span><\/a> in English and Spanish, Meta and NCMEC are now expanding the platform to many more countries and languages, making it accessible to millions more teens around the world.\u00a0<\/span><\/p>\n There are several ways people can use Take It Down to find and remove intimate imagery, or help prevent people sharing them in the first place:\u00a0<\/span><\/p>\n Take It Down was designed to respect young people\u2019s privacy and data security. To start the process, people can go to <\/span>TakeItDown.NCMEC.org<\/span><\/a> and follow the instructions to assign a unique hash \u2014 a digital fingerprint in the form of a numerical code \u2014 to their image or video, privately and securely from their own device.\u00a0<\/span><\/p>\n Teens only need to submit the hash, rather than the intimate image or video itself, which never leaves their device. Once the hash has been submitted to NCMEC, companies like Meta can find copies of the image, take them down and help prevent anyone who\u2019s threatening them from posting them in the future.<\/span><\/p>\n \u201cMaking Take it Down available in 25 languages is a pivotal step towards safeguarding children from the horrors of online exploitation all over the world,\u201d said <\/span>John Shehan, a Senior Vice President with the National Center for Missing & Exploited Children<\/span>.<\/b> \u201cWe aspire to ensure that every child, regardless of language or location, has the opportunity to reclaim their dignity and privacy by having their illicit content removed from participating platforms.\u201d<\/span><\/p>\n<\/blockquote>\n \u00a0<\/p>\n Take It Down builds off of the success of platforms like <\/span>StopNCII<\/span><\/a>, which helps prevent those seeking to exploit people from sharing adults\u2019 intimate images online.<\/span><\/p>\n These moments can be upsetting and isolating, especially for young people, who may feel too scared to ask for help. That\u2019s why we\u2019ve worked with <\/span>Thorn<\/span><\/a>, a nonprofit that builds technology to defend children from sexual abuse<\/span>,<\/span> to <\/span>develop updated guidance<\/span><\/a> for teens on how to take back control if someone is sextorting them. It also includes advice for parents and teachers on how to support their teens or students if they\u2019re affected by these scams. The new resources can be found in our <\/span>updated Sextortion hub <\/span><\/a>within <\/span>Meta\u2019s Safety Center<\/span><\/a>.<\/span><\/p>\n Kelbi Schnabel, Senior Manager at Thorn, said: <\/span>\u201cOur work with Meta to provide targeted, robust sextortion resources has helped Thorn significantly enhance our efforts in combating sextortion. Our joint initiative is already empowering parents and teens to understand the risks and take action, which is a testament to the power of collaborative action in tackling complex challenges like sextortion. The result of our collaboration underscores the importance of accessible, comprehensive resources in the digital era.\u201d<\/span><\/p>\n<\/blockquote>\n To help make sure teens and parents everywhere know about these scams and what they can do to avoid them, Meta is launching a global campaign, supporting safety organizations and working with creators around the world to help raise awareness.\u00a0<\/span><\/p>\n Today\u2019s updates build on the work we already do to help young people know there are steps they can take if someone has shared, or is threatening to share, their intimate images. We show Safety Notices to people on Instagram when they\u2019re messaging someone who has shown potentially scammy or suspicious behavior. These Safety Notices urge people to be cautious, encourage them to report any account that threatens to share their private images, and remind people that they can say no to anything that makes them feel uncomfortable. We also direct teens to Take It Down at relevant moments when using Facebook and Instagram, such as if they report someone for sharing their private images, for nudity, or for sexual exploitation.<\/span><\/p>\n And we work to help protect teens from unwanted contact in the first place. We default teens under 16 (and under 18 in certain countries) into private Instagram accounts when they sign up, which hides their follower and following lists, and we restrict adults over 19 from messaging minors who don\u2019t follow them. Last month,<\/span> we announced<\/span><\/a> stricter default message settings, meaning teens under 16 (and under 18 in certain countries) won\u2019t receive messages from anyone they don\u2019t follow or aren\u2019t already connected to, providing more protection against potential scammers.<\/span><\/p>\n<\/p><\/div>\nExpanding Take It Down to More Languages and Countries\u00a0<\/span><\/h2>\n
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New Resources for Teens, Parents and Teachers to Help Prevent Sextortion<\/h2>\n
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Our Work to Help Protect Teens From Sextortion On Our Apps<\/h2>\n
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