Mobile app marketing has a large vocabulary. Maybe even its own language, but we promise it\u2019s not jargon. <\/span>Many of the most important mobile app marketing terms are variations of phrases in other realms of marketing. So, even if you\u2019re new to the field, it\u2019s not a huge learning curve.\u00a0<\/span><\/p>\n These are ads that appear at the top of the App Store to promote an app. The basis of search ads is keywords.\u00a0<\/span><\/p>\n App monetization is the art of making money from an app through advertising and promotions.\u00a0<\/span><\/p>\n App store optimization (ASO) is the process of optimizing mobile apps to rank higher in an app store\u2019s search results. To do this, you must optimize all parts of your app store presence using <\/span>ASO best practices<\/span><\/i>.<\/span><\/p>\n All apps stores have charts, and app store rank identifies where your app comes up in search results. It\u2019s the same as organic rank on Google. Four factors tend to have an impact on app store rankings: <\/span><\/p>\n A burst campaign is the act of \u201cboosting\u201d a keyword advertising campaign with significant spend in a small timeframe, typically two to three days. The goal is to obtain installs or conversions.<\/span><\/p>\n The term is a mobile game genre designed for all ages and skills with simple rules and short sessions. They use a free to play model. Examples include Candy Crush, Temple Run, and 8 Ball Pool.\u00a0<\/span><\/p>\n A \u201ccohort\u201d is a group of users who perform a specific sequence of events in a particular time frame. App developers use this data to track and study user behavior.\u00a0<\/span><\/p>\n The cost pers are all cost models for mobile app user acquisition:\u00a0\u00a0<\/span><\/p>\n Learn more about how to calculate these metrics here.\u00a0<\/span><\/p>\n DAU is a mobile app metric of the unique users on an app on a daily basis.\u00a0<\/span><\/p>\n Downstream events<\/span> characterize those actions taken by users post-install. Examples include registrations, free trials, and subscriptions.\u00a0<\/span><\/p>\n Fill rate is the measure of an inventory\u2019s ability to meet demand, showing what percentage of ad requests are filled.\u00a0<\/span><\/p>\n The act of targeting mobile users by their location.<\/span><\/p>\n GAID is a unique identifier to track advertising attribution on Google Play.\u00a0<\/span><\/p>\n A hyper-casual game is a mobile video game that\u2019s easy to play and free to play, even more so than casual games. Games are immediately playable without a tutorial. Examples include Grass Cut, Rise Up, Dodgeball Duel, and Helix Jump.\u00a0<\/span><\/p>\n IAP describes when users make purchases in the app for premium content, subscriptions, or other gaming currency.\u00a0<\/span><\/p>\n Apple assigns an IDFA to a user\u2019s device. Advertisers use this to track data so they can deliver customized advertising. The IDFA is used for tracking and identifying a user (without revealing personal information).<\/span><\/p>\n This subset of games rewards players for leaving the game while it continues to run by itself.\u00a0<\/span><\/p>\n These ads are interactive and full screen, covering the interface of their host app. The ads appear between content, such as in between activities or game levels.<\/span><\/p>\n MAU is a mobile app metric of the number of unique users who visit an app every month.\u00a0<\/span><\/p>\n An MMP is a platform that allows you to collect, organize, visualize, and track your mobile app marketing campaigns in one central hub.\u00a0\u00a0<\/span><\/p>\n Offerwalls are in-app advertising units that monetize users through reward engagements, often serving as mini-stores.\u00a0<\/span><\/p>\n Users who install an app as a result of organically-driven browsing or search in the app store. Your organic install rate is one of the key indicators of your brand\u2019s\/app\u2019s impact\/reach and can be increased by optimizing your app store assets.<\/span><\/p>\n The term performance-based marketing is a form of marketing where mobile app marketers pay for advertising only when there are measurable results.\u00a0<\/span><\/p>\n Performance-based social influencer marketing is a strategy that uses social influencer campaigns to drive new app installs. The advertiser only pays the influencer based on the number of installs.\u00a0<\/span><\/p>\n ROAS is a metric that measures how much revenue you earn for every dollar spent on advertising.\u00a0<\/span><\/p>\n Used interchangeably, rewarded traffic refers to traffic that comes from an advertisement in turn for a reward. Users receive a reward in exchange for taking an action, such as watching a video or completing a survey. It\u2019s completely user-initiated and can drive organic uplift.\u00a0<\/span><\/p>\n User Acquisition (UA) refers to the strategic approach that encompasses various techniques, such as targeted advertising campaigns and promotional incentives, designed to attract and onboard new users to an app platform. This process focuses on expanding the user base by implementing methods specifically aimed at acquiring new users.<\/p>\nApple Search Ads<\/span><\/h3>\n
App Monetization<\/span><\/h3>\n
App Store Optimization (ASO)<\/span><\/h3>\n
App Store Rank<\/span><\/h3>\n
\n
Burst Campaigns<\/span><\/h3>\n
Casual Mobile Games<\/span><\/h3>\n
Cohort Analysis\u00a0<\/span><\/h3>\n
The Cost Pers<\/span><\/h3>\n
\n
Daily Active Users (DAU)<\/span><\/h3>\n
Downstream Events<\/span><\/h3>\n
Fill Rate<\/span><\/h3>\n
Geotargeting\u00a0<\/span><\/h3>\n
Google Advertising Identifier (GAID)<\/span><\/h3>\n
Hyper-Casual Games<\/span><\/h3>\n
In-App Purchase (IAP)<\/span><\/h3>\n
Identifier for Advertisers (<\/span>IDFA)<\/span><\/h3>\n
Idle Games<\/span><\/h3>\n
Interstitial Ads<\/span><\/h3>\n
Monthly Active Users (MAU)<\/span><\/h3>\n
Mobile Measurement Platform (MMP)<\/span><\/h3>\n
Offerwall<\/span><\/h3>\n
Organic Installs<\/span><\/h3>\n
Performance-Based Marketing<\/span><\/h3>\n
Performance-Based Social Influencer Marketing<\/span><\/h3>\n
Return on Ad Spend (ROAS)<\/span><\/h3>\n
Rewarded Traffic (Incent Traffic)<\/span><\/h3>\n
User Acquisition (UA)<\/span><\/h3>\n
![\"Nick](\"https:\/\/www.adaction.com\/wp-content\/uploads\/2024\/02\/NICK-BW-LINKEDIN.jpeg\")