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NEW YORK \u2013 February 29, 2024<\/strong> \u2013 For the third consecutive year, the Interactive Advertising Bureau (IAB) gears up for IAB PlayFronts. On March 26th-27th, industry leaders from gaming companies, streaming platforms, and adtech partners will gather at Convene in New York City (1221 6th Avenue) for an event that defines the gaming advertising landscape and showcases creative opportunities for brands.<\/p>\n As the dedicated marketplace for the gaming industry, IAB PlayFronts is the must-attend event to discuss the current and future state of the gaming advertising ecosystem. Industry experts will feature the latest trends and consumer insights in gaming advertising, demonstrate unique creative opportunities for brands to drive incremental revenue, and discover new audiences. Focus will include navigating measurement and diverse ad formats to maximize engagement and effectiveness in this evolving space.<\/p>\n \u201cIAB PlayFronts empowers brands and agencies to mobilize the full potential of gaming as a strategic advertising channel,\u201d said Carryl Pierre-Drews, EVP and Chief Marketing Officer, IAB. \u201cAs the gaming landscape undergoes constant evolution, the burgeoning demand prompted our decision to expand IAB PlayFronts to a second day, reaffirming the ability of gaming to deliver meaningful business results.\u201d<\/p>\n On March 26, IAB will release the first quantitative study of why brands and agencies continue to leverage games advertising, what success they\u2019re seeing across the marketing funnel, and how gaming drives results compared to other channels. Additionally, IAB will release its Creative Guidelines and Best Practices in Advertising in Gaming. These guidelines aim to set industry standards for balancing effective in-game advertising with player experience across mobile, PC, and web-based games, offering crucial guidance for advertisers, agencies, game publishers, and platforms to craft engaging creative content. <\/p>\n \u201cBrands are investing significantly in gaming, with 93% of media buyers intending to activate in gaming by 2025,\u201d said Zoe Soon, Vice President of the Experience Center at IAB. \u201cFor brands, gaming presents an enormous opportunity to embed themselves in consumers\u2019 stories and in moments of triumph, community, engagement, and connection with themselves and others. It\u2019s an effective way to access attention, cut through the noise and boost brand recall, and loyalty with audiences.\u201d<\/p>\n \nIAB PlayFronts Presenter Schedule<\/u><\/strong>\n<\/p>\n All times are in ET; Speakers and timing are subject to change. For an up-to-the-minute agenda, please refer to the IAB website.<\/i><\/p>\n This event is invite-only for qualified brand marketers and agency professionals. For more information on IAB PlayFronts or to request a pass, please visit: https:\/\/www.iab.com\/playfronts\/.<\/p>\n About IAB<\/strong>\n\n
\n Day 1: Tuesday, March 26, 2024<\/strong><\/td>\n Day 2: Wednesday, March 27, 2024<\/strong><\/td>\n<\/tr>\n \n \n 8:30 \u2013 9:30 AM <\/strong>
Networking Breakfast<\/em>\n <\/td>\n\n 8:30 \u2013 9:30 AM<\/strong>
Networking Breakfast<\/em>\n <\/td>\n<\/tr>\n\n \n 9:30 \u2013 9:35 AM <\/strong>
Welcome Remarks
David Cohen, CEO, IAB<\/em>\n <\/td>\n\n 9:30 \u2013 9:50 AM <\/strong>
Welcome Remarks and Gaming and Immersive
Social Research Presentation
Zoe Soon, Vice President, Experience Center, IAB
and
Jack Koch, SVP, Research & Insights, IAB
<\/em>\n <\/td>\n<\/tr>\n\n \n 9:35 \u2013 9:55 AM <\/strong>
IAB Keynote
Zoe Soon, Vice President, Experience Center, IAB<\/em>\n <\/td>\n\n 9:50 \u2013 10:10 AM <\/strong>
Presentation by Twitch<\/em>\n <\/td>\n<\/tr>\n\n \n 9:55 \u2013 10:15 AM<\/strong>
Presentation by Activision Blizzard Media<\/em>\n <\/td>\n\n 10:10 \u2013 10:30 AM <\/strong>
Presentation by Gamefam<\/em>\n <\/td>\n<\/tr>\n\n \n 10:20 \u2013 10:40 AM <\/strong>
Presentation by Super League<\/em>\n <\/td>\n\n 10:35 \u2013 10:55 AM <\/strong>
Presentation by Yahoo!<\/em>\n <\/td>\n<\/tr>\n\n \n 10:40 \u2013 11:20 AM <\/strong>
Networking Break<\/em>\n <\/td>\n\n 10:55 \u2013 11:35 AM <\/strong>
Networking Break<\/em>\n <\/td>\n<\/tr>\n\n \n 11:25 \u2013 11:45 AM <\/strong>
Presentation by Ubisoft<\/em>\n <\/td>\n\n 11:40 \u2013 11:50 AM<\/strong>
Presentation by Samsung Ads<\/em>\n <\/td>\n<\/tr>\n\n \n 11:45 \u2013 11:55 AM <\/strong>
Presentation by Anzu<\/em>\n <\/td>\n\n 11:50 AM \u2013 12:10 PM <\/strong>
Presentation by Moonrock<\/em>\n <\/td>\n<\/tr>\n\n \n 12:00 \u2013 12:20 PM <\/strong>
Presentation by Digital Turbine<\/em>\n <\/td>\n\n 12:15 \u2013 12:25 PM <\/strong>
Presentation by Niantic<\/em>\n <\/td>\n<\/tr>\n\n \n 12:20 \u2013 12:40 PM<\/strong>
Presentation by Playwire<\/em>\n <\/td>\n\n 12:25 \u2013 12:35 PM <\/strong>
Presentation by Fandom<\/em>\n <\/td>\n<\/tr>\n\n \n 12:40 \u2013 1:40 PM <\/strong>
Networking Lunch<\/em>\n <\/td>\n\n 12:35 \u2013 12:50 PM <\/strong>
Presentation by PlayerWON<\/em>\n <\/td>\n<\/tr>\n\n \n 1:45 \u2013 2:05 PM <\/strong>
Presentation by Zynga Ads<\/em>\n <\/td>\n\n 12:45 \u2013 12:50 PM<\/strong>
Closing Remarks
Zoe Soon, Vice President, Experience Center, IAB
<\/em>\n <\/td>\n<\/tr>\n\n \n 2:30 \u2013 2:50 PM <\/strong>
Presentation by Overwolf Ads<\/em>\n <\/td>\n\n 12:50 \u2013 1:50 PM <\/strong>
Networking Lunch<\/em>\n <\/td>\n<\/tr>\n\n \n 2:50 \u2013 3:10 PM <\/strong>
Presentation by Admazing<\/em>\n <\/td>\n<\/tr>\n\n \n 3:15 \u2013 3:55 PM<\/strong>
Networking Break<\/em>\n <\/td>\n<\/tr>\n\n \n 3:55 \u2013 4:15 PM<\/strong>
Presentation by SuperAwesome<\/em>\n <\/td>\n<\/tr>\n\n \n 4:20 \u2013 4:30 PM <\/strong>
Presentation by Livewire<\/em>\n <\/td>\n<\/tr>\n\n \n 4:30 \u2013 4:50 PM<\/strong>
Presentation by Bent Pixels<\/em>\n <\/td>\n<\/tr>\n\n \n 4:50 \u2013 5:00 PM<\/strong>
Presentation by Enthusiast Gaming<\/em>\n <\/td>\n<\/tr>\n\n \n 5:00 \u2013 5:05 PM<\/strong>
Closing Remarks<\/em>\n <\/td>\n<\/tr>\n\n \n 5:05 \u2013 6:05 PM <\/strong>
Networking Reception<\/em>\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.<\/p>\n