{"id":18057,"date":"2024-03-20T03:07:17","date_gmt":"2024-03-20T03:07:17","guid":{"rendered":"http:\/\/scannn.com\/best-ways-to-increase-ios-app-store-ranking\/"},"modified":"2024-03-20T03:07:17","modified_gmt":"2024-03-20T03:07:17","slug":"best-ways-to-increase-ios-app-store-ranking","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/best-ways-to-increase-ios-app-store-ranking\/","title":{"rendered":"Best Ways to Increase iOS App Store Ranking"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\">The iOS App Store has been around for over a decade, growing to host over two million apps with more than <\/span><span style=\"font-weight: 400;\">500 million weekly visitors<\/span><span style=\"font-weight: 400;\">. Increasing App Store ranking requires a strong strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a space where mobile apps are anything but scarce, how do advertisers stand out among the competition?\u00a0<\/span>By taking advantage of features like App Store Optimization (ASO) and Apple Search Ads (ASA), advertisers can improve app store visibility and increase app installs to ultimately drive organic uplift. Check out these seven ways to increase App Store ranking and visibility.<\/p>\n<ol data-sourcepos=\"15:1-22:0\">\n<li data-sourcepos=\"15:1-15:31\"><strong>App Landing Page Optimization<\/strong><\/li>\n<li data-sourcepos=\"16:1-16:24\"><strong>Keyword Selection<\/strong><\/li>\n<li data-sourcepos=\"17:1-17:23\"><strong>Promotional Text<\/strong><\/li>\n<li data-sourcepos=\"18:1-18:29\"><strong>App Category Selection<\/strong><\/li>\n<li data-sourcepos=\"19:1-19:31\"><strong>Encouraging User Reviews<\/strong><\/li>\n<li data-sourcepos=\"20:1-20:34\"><strong>High-Quality App Experience<\/strong><\/li>\n<li data-sourcepos=\"21:1-22:0\"><strong>Leveraging Apple Search Ads (ASA)<\/strong><\/li>\n<\/ol>\n<h3>App Landing Page Optimization<\/h3>\n<p><span style=\"font-weight: 400;\">ASO is the process of improving the discoverability of a mobile app in the App Store to appear in more search results and drive installs. An app\u2019s landing page is the perfect starting point for optimization to increase app store ranking.\u00a0<\/span><\/p>\n<ul data-sourcepos=\"19:5-21:0\">\n<li data-sourcepos=\"19:5-19:253\"><strong>Compelling Visuals:<\/strong>\u00a0Use up to 10 attractive screenshots and 3 video previews showcasing your app\u2019s key features and user experience. Consider including at least one screenshot demonstrating Dark Mode compatibility (if applicable with iOS 13).<\/li>\n<li data-sourcepos=\"20:5-21:0\"><strong>Engaging Description:<\/strong>\u00a0Craft a concise subtitle (under 30 characters) that clearly communicates your app\u2019s value proposition. Avoid generic phrases. In the main description (the first sentence is crucial), use clear and concise language to highlight unique features and benefits that resonate with your target audience.<\/li>\n<\/ul>\n<figure id=\"attachment_627\" aria-describedby=\"caption-attachment-627\" style=\"width: 591px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" srcset=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10161439\/AppProductPage-300x200.jpg 300w, https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10161439\/AppProductPage.jpg 720w\" alt=\"An app's product page in the iOS app store\" width=\"591\" height=\"378\" src=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10161439\/AppProductPage.jpg\" data-sizes=\"(max-width: 720px) 100vw, 720px\" class=\" wp-image-627 lazyload\"\/><noscript><img decoding=\"async\" class=\" wp-image-627\" src=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10161439\/AppProductPage.jpg\" sizes=\"(max-width: 720px) 100vw, 720px\" srcset=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10161439\/AppProductPage-300x200.jpg 300w, https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10161439\/AppProductPage.jpg 720w\" alt=\"An app's product page in the iOS app store\" width=\"591\" height=\"378\"\/><\/noscript><figcaption id=\"caption-attachment-627\" class=\"wp-caption-text\">Image Source: Apple<\/figcaption><\/figure>\n<h3>Keyword Selection<\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t neglect keywords. While the description and subtitle shouldn\u2019t be stuffed with keywords, utilize the dedicated keyword field strategically. Here, include relevant terms users might search for to find your app. Conduct keyword research to identify high-performing keywords related to your app\u2019s functionality. There are various free and paid keyword research tools available online to help you with this process.<\/span><\/p>\n<figure id=\"attachment_633\" aria-describedby=\"caption-attachment-633\" style=\"width: 608px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" srcset=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164015\/AppDescription-300x200.jpg 300w, https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164015\/AppDescription.jpg 720w\" alt=\"An app's description section in the iOS App Store\" width=\"608\" height=\"372\" src=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164015\/AppDescription.jpg\" data-sizes=\"(max-width: 720px) 100vw, 720px\" class=\" wp-image-633 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-633\" src=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164015\/AppDescription.jpg\" sizes=\"(max-width: 720px) 100vw, 720px\" srcset=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164015\/AppDescription-300x200.jpg 300w, https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164015\/AppDescription.jpg 720w\" alt=\"An app's description section in the iOS App Store\" width=\"608\" height=\"372\"\/><\/noscript><figcaption id=\"caption-attachment-633\" class=\"wp-caption-text\">Image Source: Apple<\/figcaption><\/figure>\n<h3>Promotional Text<\/h3>\n<p><span style=\"font-weight: 400;\">Remember the importance of promotional text. This feature doesn\u2019t impact App Store rating, so you don\u2019t have to stress about keywords. Promotional text is a great way to engage users and showcase seasonal news about the app since it doesn\u2019t require a full app release to update. This text appears at the top of the app description, so use the 170 characters to address any updates, limited-time promotions, or cool features coming soon.\u00a0<\/span><\/p>\n<h3>App Category Selection<\/h3>\n<p><span style=\"font-weight: 400;\">An app should be assigned the primary category that is most relevant to its function. This will help increase discoverability through App Store browsing and filtered search results, and determines if the app will be placed in the Apps or Games tab. It may be tempting to choose a less competitive category for your app, but this will ultimately work against your App Store success.<\/span><\/p>\n<figure id=\"attachment_625\" aria-describedby=\"caption-attachment-625\" style=\"width: 621px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10160914\/AppStoreCategories-300x200.jpg 300w, https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10160914\/AppStoreCategories.jpg 720w\" alt=\"List of app categories in the iOS App Store on an iPhone\" width=\"621\" height=\"397\" src=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10160914\/AppStoreCategories.jpg\" data-sizes=\"(max-width: 720px) 100vw, 720px\" class=\"wp-image-625 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-625\" src=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10160914\/AppStoreCategories.jpg\" sizes=\"(max-width: 720px) 100vw, 720px\" srcset=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10160914\/AppStoreCategories-300x200.jpg 300w, https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10160914\/AppStoreCategories.jpg 720w\" alt=\"List of app categories in the iOS App Store on an iPhone\" width=\"621\" height=\"397\"\/><\/noscript><figcaption id=\"caption-attachment-625\" class=\"wp-caption-text\">Image Source: Apple<\/figcaption><\/figure>\n<h3>E<strong>ncouraging User Reviews<\/strong><\/h3>\n<p>Consider A\/B testing different approaches to encourage user reviews, such as prompting users at opportune moments within the app or offering incentives for reviews. Respond to both positive and negative reviews to demonstrate that you value user feedback. Focus on delivering a high-quality app experience to cultivate a loyal user base more likely to leave positive reviews.<\/p>\n<figure id=\"attachment_634\" aria-describedby=\"caption-attachment-634\" style=\"width: 665px\" class=\"wp-caption aligncenter center\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164016\/AppStoreReviews-300x200.jpg 300w, https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164016\/AppStoreReviews.jpg 720w\" alt=\"An app's reviews in the iOS App Store\" width=\"665\" height=\"442\" src=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164016\/AppStoreReviews.jpg\" data-sizes=\"(max-width: 720px) 100vw, 720px\" class=\" wp-image-634 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-634\" src=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164016\/AppStoreReviews.jpg\" sizes=\"(max-width: 720px) 100vw, 720px\" srcset=\"https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164016\/AppStoreReviews-300x200.jpg 300w, https:\/\/adaction-media-assets.s3.us-west-2.amazonaws.com\/10164016\/AppStoreReviews.jpg 720w\" alt=\"An app's reviews in the iOS App Store\" width=\"665\" height=\"442\"\/><\/noscript><figcaption id=\"caption-attachment-634\" class=\"wp-caption-text\">Image Source: Apple<\/figcaption><\/figure>\n<h3>High-Quality App Experience<\/h3>\n<p>Behind every successful app that enjoys high ratings and positive reviews lies a robust technical framework designed to deliver the best user experience possible. Our journey with enhancing DevOps with Datadog highlights how implementing advanced monitoring and analytics has enabled us to proactively address potential issues, ensuring our apps run smoothly and maintain high user satisfaction. This technical diligence is key to fostering a positive app experience that encourages loyal users to leave positive reviews, directly influencing our App Store ranking and visibility.<\/p>\n<h3>Leveraging Apple Search Ads (ASA)<\/h3>\n<p><span style=\"font-weight: 400;\">Search Ads are a great companion for an app with a properly optimized page and can be leveraged to increase App Store visibility. ASA are ads that appear at the top of App Store search and have an <\/span><span style=\"font-weight: 400;\">average conversion rate of 50%<\/span><span style=\"font-weight: 400;\">. These ads use keyword matching from your app\u2019s metadata and category to be placed at the top of relevant search results. This comes with strategically crafting all landing page metadata while including relevant, top-performing keywords for the ad to pull from. ASA consists of metadata, video, and imagery used on your listing page, so be mindful of the visual elements that best illustrate your app.\u00a0<\/span><\/p>\n<p>Apple Search Ads, a critical component of mobile app advertising, empower developers to place their apps at the forefront of App Store search results, significantly enhancing visibility and driving installs.<\/p>\n<h2 data-sourcepos=\"3:1-3:34\">Master the App Store Landscape<\/h2>\n<p data-sourcepos=\"5:1-5:407\">By following these steps and continuously refining your approach based on data and user feedback, you can significantly improve your app\u2019s discoverability and drive organic installs. Remember, App Store success hinges on a strong foundation. The higher your app ranks in relevant searches, the more users will discover it organically. This translates into a larger user base and ultimately, a thriving app.<\/p>\n<p data-sourcepos=\"7:1-7:276\"><strong>Ready to take your app to the next level?<\/strong> Contact AdAction today. Our team of app monetization experts possesses the knowledge and experience to help you leverage these ASO strategies effectively and unlock the full potential of your app within the iOS App Store and beyond.<\/p>\n<div class=\"saboxplugin-wrap\" itemtype=\"http:\/\/schema.org\/Person\" itemscope=\"\" itemprop=\"author\">\n<div class=\"saboxplugin-tab\">\n<div class=\"saboxplugin-gravatar\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" alt=\"Nick Welch\" itemprop=\"image\" src=\"https:\/\/www.adaction.com\/wp-content\/uploads\/2024\/02\/NICK-BW-LINKEDIN.jpeg\" class=\"lazyload\" bad-src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adaction.com\/wp-content\/uploads\/2024\/02\/NICK-BW-LINKEDIN.jpeg\" width=\"100\" height=\"100\" alt=\"Nick Welch\" itemprop=\"image\"\/><\/noscript><\/div>\n<div class=\"saboxplugin-desc\">\n<div itemprop=\"description\">\n<p>Nick is a seasoned digital marketing expert with multifaceted expertise across SEO, paid media, content marketing and data analytics. Leveraging the latest technologies, Nick future-proofs brands through integrated strategies that enhance their visibility and maximize ROI.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.adaction.com\/blog\/6-ways-to-increase-app-store-ranking-and-visibility\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The iOS App Store has been around for over a decade, growing to host over two million apps with more than 500 million weekly visitors. Increasing App Store ranking requires a strong strategy.\u00a0 In a space where mobile apps are anything but scarce, how do advertisers stand out among the competition?\u00a0By taking advantage of features [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[],"class_list":["post-18057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/18057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=18057"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/18057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/18058"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=18057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=18057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=18057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}