{"id":18310,"date":"2024-04-03T13:25:16","date_gmt":"2024-04-03T13:25:16","guid":{"rendered":"http:\/\/scannn.com\/defining-the-ad-supported-present-and-future-of-streaming\/"},"modified":"2024-04-03T13:25:16","modified_gmt":"2024-04-03T13:25:16","slug":"defining-the-ad-supported-present-and-future-of-streaming","status":"publish","type":"post","link":"https:\/\/scannn.com\/lv\/defining-the-ad-supported-present-and-future-of-streaming\/","title":{"rendered":"Defining the Ad Supported Present and Future of Streaming"},"content":{"rendered":"


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Return of IAB Main Stage On May 1, Featuring Insights-Packed Presentations from Diverse Voices, Hosted by Iconic TV Personality, Alfonso Ribeiro<\/em><\/h5>\n

New York \u2013 April 3, 2024<\/strong> \u2013 Amid a wave of innovation and significant changes in how consumers watch video, the 2024 IAB NewFronts will span four days from April 29th to May 2nd in New York City, showcasing the most exciting developments in digital content, marketplace trends, and growing video advertising formats.<\/p>\n

\u201cThe 2024 IAB NewFronts gives buyers a unique view of the video marketplace over the course of just a few days,\u201d said David Cohen, Chief Executive Officer, IAB. \u201cIt\u2019s a blend of content, technology, data and ad innovation which is why NewFronts is where the future of ad-supported streaming is defined.\u201d<\/p>\n

As an IAB NewFronts Principal Partner, Google will continue its long standing partnership by kicking off the 2024 IAB NewFronts on Monday with breakfast followed by the first NewFronts presentation of the week.<\/p>\n

Back by popular demand, the IAB Main Stage will return on Wednesday, May 1st, featuring a curated selection of presenting companies. Alfonso Ribeiro, iconic television personality and host of \u201cAmerica\u2019s Funniest Home Videos,\u201d will emcee the day. Additionally, IAB will discuss findings from its annual Video Ad Spend Study, which includes full-year 2023 results and an outlook for 2024.<\/p>\n

Understanding the importance of responsible and trusted journalism, this year marks an unprecedented collaboration between major news publishers and IAB to promote the value of quality journalism at the \u2018IAB Spotlight on: News at NewFronts,\u2019 held on April 29th. This event will bring together leading news executives, advertisers, and other industry leaders to discuss the vital role of journalism in society and why supporting news coverage is more critical than ever. BBC, CNN, Cond\u00e9 Nast, NBCUniversal, NPR, The Guardian US, The New York Times, and The Wall Street Journal, will participate in the first-ever joint NewFronts session to showcase the importance of reputable journalism and the value it brings to both consumers and advertisers.<\/p>\n

IAB has also partnered with National CineMedia (NCM), the largest cinema advertising platform and U.S. Representative for the Cannes Lions International Festival of Creativity, serving as the official Young Lions Jury Networking partner. This year, NCM and Young Lions competition jurors from State Farm Insurance, Verizon, and creative agency Omelet, will share insights on creativity in premium video during a May 1st session from the IAB Main Stage called \u201cThe Future of Brand Storytelling and the Next Generation of Young Creatives.\u201d The Wednesday event will culminate with the IAB NewFronts and NCM Young Lions Jury Networking Party.<\/p>\n\n\n\n\n\n\n\n\n\n\n
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2024 IAB NewFronts April 29 \u2013 May 2 Agenda*<\/h3>\n<\/td>\n<\/tr>\n

Monday, 4\/29 <\/strong>
In-Person + Virtual<\/em><\/td>\n		Tuesday, 4\/30 <\/strong>
In-Person + Virtual<\/em><\/td>\n		Wednesday, 5\/1 <\/strong>
In-Person + Virtual<\/em><\/td>\n		Thursday, 5\/2 <\/strong>
In-Person + Virtual<\/em><\/td>\n<\/tr>\n
10:00am-11:30am<\/em><\/strong>
Google<\/td>\n		9:00am-10:30am<\/em><\/strong>
T-Mobile Advertising Solutions<\/td>\n		9:00am-6:30pm<\/em><\/strong>
IAB MAIN STAGE<\/strong>
Details below<\/em><\/td>\n		9:00am-10:30am <\/strong>
Sports Innovation Lab\u2019s
Women\u2019s Sports Club<\/td>\n<\/tr>\n
11:30am-1:00pm<\/em><\/strong>
Samsung Ads
(Presentation will not be streamed)<\/em><\/td>\n		11:30am-1:00 pm <\/em><\/strong>
Alpha Precision Media, Inc.<\/td>\n<\/tr>\n
2:00pm-3:30pm<\/em><\/strong>
VIZIO Ads<\/td>\n		2:00pm-3:30pm<\/em><\/strong>
Cond\u00e9 Nast<\/td>\n		2:00pm-3:30pm<\/em><\/strong>
Meta<\/td>\n<\/tr>\n
4:30pm-6:00pm<\/em><\/strong>
IAB Spotlight on: News at NewFronts<\/td>\n		4:30pm-6:00pm<\/em><\/strong>
Roku
(Presentation will not be streamed)<\/em><\/td>\n		4:30pm-6:00pm<\/em><\/strong>
Vevo
(Presentation will not be streamed)<\/em><\/td>\n<\/tr>\n
6:00pm-9:00pm<\/em><\/strong>
YouTube Reception<\/td>\n		7:00pm-8:30pm <\/em><\/strong>
Yahoo!
(Presentation will not be streamed)<\/em><\/td>\n		7:00pm-8:30pm <\/em><\/strong>
Snap Inc.<\/td>\n		7:00pm-8:30pm<\/em><\/strong>
TikTok<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*All times are in EST; Attendees must reach out to NewFronts presenters (above) to attend their presentations; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https:\/\/iab.com\/newfronts <\/em><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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2024 IAB NewFronts Main Stage May 1 Agenda*<\/h3>\n<\/td>\n<\/tr>\n

8:00am-9:00am<\/i><\/strong>
Networking Breakfast<\/td>\n		1:45pm-2:05pm<\/i><\/strong>
National CineMedia (NCM) and Young Lions Juror
Brand Storytelling Session featuring State Farm
Insurance, Verizon, and Omelet<\/td>\n<\/tr>\n
9:00am-9:15am<\/i><\/strong>
Welcome and IAB Keynote
David Cohen, CEO, IAB
Alfonso Ribiero, Actor, Comedian, and Host<\/td>\n		2:10pm-2:25pm<\/i><\/strong>
Telly<\/td>\n<\/tr>\n
9:15am-9:35am<\/i><\/strong>
BBC<\/td>\n		2:25pm-2:45pm<\/i><\/strong>
My Code<\/td>\n<\/tr>\n
9:35am-9:55 am<\/i><\/strong>
Raptive<\/td>\n		2:50pm-3:00pm<\/i><\/strong>
Rembrand<\/td>\n<\/tr>\n
10:00am-10:10 am<\/i><\/strong>
Comscore<\/td>\n		3:00pm-3:10pm<\/i><\/strong>
Nielsen<\/td>\n<\/tr>\n
10:10am-10:20am<\/i><\/strong>
Digital Turbine<\/td>\n		3:10pm-3:30pm<\/i><\/strong>
LG Ad Solutions<\/td>\n<\/tr>\n
10:25am-11:05am<\/i><\/strong>
Networking Break<\/td>\n		3:35pm-4:15pm<\/i><\/strong>
Networking Break<\/td>\n<\/tr>\n
11:05am-11:15am<\/i><\/strong>
A+E<\/td>\n		4:15pm-4:35pm<\/i><\/strong>
Influential<\/td>\n<\/tr>\n
11:15am-11:35am<\/i><\/strong>
GSTV<\/td>\n		4:35pm-4:45pm<\/i><\/strong>
TripleLift<\/td>\n<\/tr>\n
11:35am-11:45am<\/i><\/strong>
Teads<\/td>\n		4:50pm-5:10pm<\/i><\/strong>
Canela Media<\/td>\n<\/tr>\n
11:50am-12:10pm<\/i><\/strong>
LATV<\/td>\n		5:10pm-5:20pm<\/i><\/strong>
Samba TV<\/td>\n<\/tr>\n
12:10pm-12:20pm<\/i><\/strong>
Revry<\/td>\n		5:20pm-5:40pm<\/i><\/strong>
Estrella Media<\/td>\n<\/tr>\n
12:25pm-12:45pm<\/i><\/strong>
Atmosphere TV<\/td>\n		5:40pm-5:45pm<\/i><\/strong>
Closing Remarks by IAB<\/td>\n<\/tr>\n
12:45pm-1:45pm<\/i><\/strong>
Lunch
Sponsored by Atmosphere TV<\/td>\n		5:45pm-6:45pm<\/i><\/strong>
IAB NewFronts and NCM Young Lions
Jury Networking Party<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*All times are in EST; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website: https:\/\/iab.com\/newfronts <\/em><\/p>\n

About IAB<\/strong>
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.<\/p>\n

IAB Media Contacts<\/strong>
Brittany Tibaldi \/ Michael Vaughan
347-487-6794 \/ 813-210-1706
[email\u00a0protected]<\/span> \/ [email\u00a0protected]<\/span> <\/p>\n

<\/p><\/div>\n


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