It\u2019s that time of the year again, when people divide to support their home teams, and unite to cheer for the annual T20 cricketing extravaganza. On our part, we\u2019re collaborating with content creators, a few specific teams, and India\u2019s leading Broadcaster, Star Sports, to bring alive the fan experience on Instagram and Threads.\u00a0<\/span><\/p>\n The enthusiasm that people in India have for their interests is unparalleled. According to the <\/span>2024 GenZ Trend Talk<\/span><\/a> report, more than 90% of teens identify themselves as part of a fandom, with cricket being one of their main interests. This was evident during the <\/span>ICC Men\u2019s Cricket World Cup 2023<\/span><\/a> which received over <\/span>16.9billion views<\/span><\/a> on ICC\u2019s platforms on Meta and we are currently witnessing it as well.<\/span><\/p>\n We are collaborating with over 250 content creators to amplify discussions on Threads during the current tournament.<\/span>\u00a0Some of these accounts include:\u00a0<\/span><\/p>\n \u201c<\/span>The current cricket fever is all about intense rivalries, passionate involvement and strong fan following. With platforms like Threads that enable fans and experts to voice their opinions and Instagram that allows fans and athletes to share moments and create unique content related to the games, we are dedicated to heighten this excitement through our partnerships and collaborations with creators from all over India. We\u2019re thankful to our partners like Star Sports as well, to join in this journey.<\/span><\/i>\u201d \u2013<\/span> Paras Sharma, Director, Content and Community Partnerships, Meta, India.\u00a0<\/b><\/p>\n<\/blockquote>\n We have teamed up with Star Sports, as we did during the <\/span>ICC Men\u2019s Cricket World Cup 2023<\/span><\/a>, to create engaging experiences for fans throughout the tournament. This is being achieved through regular interventions at various touchpoints.<\/span><\/p>\n \u201c<\/span>At Star Sports, our mission is to enhance the cricketing experience for fans across every platform. We are thrilled to bring the cricket extravaganza to life through our Creator Network program, joining hands with top creators and influencers to deliver an immersive experience by dialing up fan engagement, with initiatives like \u2018Ask Star\u2019 (Give fans a chance to ask questions to their favorite cricketing expert), \u2018Dream Job\u2019 (A chance to become an anchor on Star Sports) and the \u2018Ajab Gajab T20 Challenge\u2019 (A mixed team match between cricketing heroes & fans). Together with Meta, we\u2019re redefining fan engagement and are committed to creating unforgettable money can\u2019t buy experiences for every cricket enthusiast, uniting fans in the spirit of the game.<\/span><\/i>\u201d \u2013 <\/span>Vikram Passi, Marketing Head, Star Sports<\/b><\/p>\n<\/blockquote>\n We also partnered with <\/span>Mumbai Indians<\/span><\/a> and <\/span>Kolkata Knight Riders<\/span><\/a> to host creator days, where content creators got a chance to interact and collaborate with the teams and players.\u00a0<\/span><\/p>\n Follow #IPL2024 on Instagram and search for the tag \u2018IPL2024\u2019 on Threads, for all latest conversations and entertaining content from the ongoing season. <\/span><\/p>\n<\/p><\/div>\nCollaborating With Over 250 Content Creators<\/b><\/h2>\n
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Partnering With Star Sports To Enhance Fan Experiences<\/b><\/h2>\n
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Partnering With Teams<\/b><\/h2>\n