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New York \u2013 April 11, 2024<\/strong> \u2013 Over the past five years, podcasting has proven its potential as one of the fastest growing digital channels, providing brands influential and intimate ways to connect with audiences. On May 9, IAB will bring together brands, agencies, and media buyers to the 2024 IAB Podcast Upfront to get an exclusive preview of the latest and most innovative podcast programming with announcements from top podcast talents. The event will be held in New York City at 360 Madison Avenue (etc. venues) and virtually on IAB.com.<\/p>\n As the leading marketplace for streaming audio, IAB Podcast Upfront will explore key trends like the growth of niche audiences, diversity in podcasting, and podcasting\u2019s global expansion. Top podcast networks and audio publishers will share insights on the medium\u2019s acceleration and showcase its capabilities in driving return on investment (ROI). <\/p>\n IAB Podcast Upfront will be hosted by two leading voices in the podcast community, Jenna Kutcher, New York Times Bestselling Author and Host of \u201cThe Goal Digger\u201d Podcast, and Rachel Rodgers Entrepreneur, Investor, and Founder of Hello Seven. Both hosts\u2019 podcasts can be found on the YAP Media Network.<\/p>\n \u201cWith captivating programming and a passionate listener base, podcasting has cemented itself as a driving force in the marketplace, engaging over 135 million Americans each month,\u201d said David Cohen, Chief Executive Officer, IAB. \u201cThere\u2019s no better time for brands to stake their claim in both streaming audio and podcasting to help define the next era of growth.\u201d<\/p>\n Additionally, IAB will release its eighth annual IAB U.S. Podcast Advertising Revenue study, prepared for IAB by PricewaterhouseCoopers LLP (\u201cPwC\u201d), that quantifies the annual podcast advertising revenues generated over the past year and shows how podcast ad revenue has more than doubled since 2020.<\/p>\n \u201cReflecting on nearly two decades of its evolution, podcasting stands as a dynamic medium, and IAB has been at the forefront bringing buyers and publishers together, fostering confidence and amplifying investment,\u201d said Matt Shapo, Director, Digital Audio and Video, IAB. \u201cAt this year\u2019s IAB Podcast Upfront, we can expect presenters to highlight the latest monetization opportunities, technological advancements for brand-safety and suitability, and showcase exciting new content.\u201d<\/p>\n *All times are in EST; Speakers and timing are subject to change; For up-to-the-minute agenda, refer to the website.<\/em><\/p>\n About IAB<\/strong>\n\n
\n \n 2024 IAB Podcast Upfront Agenda
Thursday, May 9 <\/h3>\n<\/td>\n<\/tr>\n\n 8:00 \u2013 9:00 AM<\/strong>
Networking Breakfast<\/td>\n<\/tr>\n\n 9:00 \u2013 9:05 AM<\/strong>
Welcome Remarks<\/td>\n<\/tr>\n\n 9:05 \u2013 9:20 AM<\/strong>
IAB Keynote<\/td>\n<\/tr>\n\n 9:25 \u2013 9:45 AM<\/strong>
Presentation by Wondery<\/td>\n<\/tr>\n\n 9:45 \u2013 10:05 AM<\/strong>
Presentation by iHeartPodcasts<\/td>\n<\/tr>\n\n 10:05 \u2013 10:20 AM<\/strong>
Presentation by Acast<\/td>\n<\/tr>\n\n 10:25 \u2013 10:35 AM<\/strong>
Presentation by NPR<\/td>\n<\/tr>\n\n 10:35 \u2013 11:20 AM<\/strong>
Networking Break
(Sponsored by ESPN | Good Karma Brands)<\/em><\/td>\n<\/tr>\n\n 11:20 \u2013 11:40 AM<\/strong>
Presentation by SiriusXM Media<\/td>\n<\/tr>\n\n 11:40 \u2013 12:00 PM<\/strong>
Presentation by Libsyn Ads<\/td>\n<\/tr>\n\n 12:05 \u2013 12:15 PM<\/strong>
Presentation by Paramount<\/td>\n<\/tr>\n\n 12:15 \u2013 12:25 PM<\/strong>
Presentation by Seekr<\/td>\n<\/tr>\n\n 12:30 \u2013 1:35 PM<\/strong>
Networking Lunch
(Sponsored by ESPN | Good Karma Brands)<\/em><\/td>\n<\/tr>\n\n 1:35 \u2013 1:55 PM<\/strong>
Building Communities with Podcasts<\/td>\n<\/tr>\n\n 2:00 \u2013 2:10 PM<\/strong>
Presentation by WNYC Studios<\/td>\n<\/tr>\n\n 2:10 \u2013 2:20 PM<\/strong>
Presentation by Pod Digital Media<\/td>\n<\/tr>\n\n 2:25 \u2013 2:45 PM<\/strong>
Presentation by Cumulus Podcast Network<\/td>\n<\/tr>\n\n 2:45 \u2013 2:55 PM<\/strong>
Presentation by Better Collective<\/td>\n<\/tr>\n\n 2:55 \u2013 3:35 PM<\/strong>
Networking Break
(Sponsored by ESPN | Good Karma Brands)<\/em><\/td>\n<\/tr>\n\n 3:35 \u2013 3:55 PM<\/strong>
Presentation by The Daily Wire<\/td>\n<\/tr>\n\n 4:00 \u2013 4:10 PM<\/strong>
Presentation by Claritas<\/td>\n<\/tr>\n\n 4:10 \u2013 4:20 PM<\/strong>
Presentation by Sonoro Global Media<\/td>\n<\/tr>\n\n 4:25 \u2013 4:35 PM<\/strong>
Presentation by YAP Media Network<\/td>\n<\/tr>\n\n 4:35 \u2013 4:55 PM<\/strong>
Presentation by ESPN | Good Karma Brands<\/td>\n<\/tr>\n\n 4:55 \u2013 5:00 PM<\/strong>
Closing Remarks<\/td>\n<\/tr>\n\n 5:00 \u2013 6:00 PM <\/strong>
Networking Reception
(Sponsored by ESPN | Good Karma Brands)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.<\/p>\n