Our vision for Facebook is simple: Facebook is for social discovery that opens your world in big and small ways. We\u2019ve always been social, and we\u2019ve always helped people discover things, but the way that people want<\/span> to do this is changing, so we\u2019re evolving our product accordingly. As we think about the next 20 years, we\u2019re focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities enabled by AI.<\/span><\/p>\n Facebook is still for everyone, but in order to build for the next generation of social media consumers, we\u2019ve made significant changes with young adults in mind. And with five quarters of healthy growth in young adult app usage in the US and Canada, over 40 million US\/CA young adults are daily active users, and this number is the highest in three years.<\/span><\/p>\n Young Adults are making big transitions \u2013 moving, going to college, getting their first job or apartment. And Facebook can help with all of this, whether it\u2019s finding great deals on furniture on Marketplace, exploring their interests with Reels and in Groups, connecting with their local communities and small businesses, or finding someone they like on Facebook Dating.<\/span><\/p>\n To make these connections even easier, we\u2019ve made changes to our core product.<\/span><\/p>\n We upgraded our Reels and Feed ranking technologies to more effectively deliver recommendations. We invented a new model architecture \u2013 that can learn from large datasets very efficiently \u2013 and it drove significant improvements in our pilot with Facebook Reels. Over the next year or so, this advanced recommendations technology will power more products, including our entire video ecosystem, and our Feed recommendations.<\/span><\/p>\n By the end of 2026, our goal is to have the world\u2019s best recommendation technology.\u00a0<\/span><\/p>\n In addition, we\u2019re also building one of the world\u2019s best collections of open models, tools and resources for generative AI with Meta Llama. Generative AI creates even more opportunities for social discovery on Facebook by helping you go deeper on the things you find. Say you come across a recipe for strawberry cheesecake on Facebook. With the click of a button, you can ask Meta AI how to make a dairy-free version and you\u2019ll get an answer instantly.<\/span><\/p>\n We made it <\/span>easier to explore<\/span><\/a> and connect over videos you\u2019re interested in, regardless if they\u2019re a Reel, longer video, or Live content. And we made improvements to the video experience on Facebook, including an updated fullscreen video player, and a slider to skip around in longer videos. This player is now rolling out globally. We\u2019ve also seen an increase in private sharing \u2013 <\/span>which is growing at over 80% year over year \u2013 so we added<\/span> the ability to quickly send videos to the people you care about, whether on Facebook or through another platform like WhatsApp.\u00a0<\/span><\/p>\n We also made it easier for anyone to become a creator and earn money on Facebook. We introduced a simplified product called Professional Mode designed for people who want to post publicly and grow a following, and it\u2019s grown to over 100 million daily active users in 18 months. We\u2019ve also <\/span>evolved our payout model<\/span><\/a> to pay creators based on how well their content performs on Facebook, simplifying how creators earn and expanding monetization opportunities to all formats \u2013 photos, videos and text.\u00a0<\/span><\/p>\n We\u2019re building Facebook for what young adults want from social media \u2013 social discovery that opens your world in big and small ways. And we\u2019re doing this with a huge community of people who are into what you\u2019re into, unique features to help you take action on the things you find, and some of the best AI technology in the world.<\/span><\/p>\n \u00a0<\/p>\nAn Increased Focused on Young Adults<\/h2>\n
Expanding AI Capabilities<\/h2>\n
Video Improvements<\/h2>\n
Creator Opportunities<\/h2>\n
![\"An](\"https:\/\/about.fb.com\/wp-content\/uploads\/2024\/05\/01_Meta_Facebook_Infographic.jpg?w=791&resize=791%2C1024\")
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