\nPartner ID Improve Digital<\/td>\n ext.partner_id<\/td>\n string<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\nNew Keys:<\/strong><\/p>\n\nChannel ID<\/strong> \u2013 Analyzes the channel ID from incoming requests and applies corresponding values from the list to this traffic.<\/li>\nRecursive (off by default)<\/strong> \u2013 When enabled, processes all subdomains like subdomain.yourdomain.com and domains.<\/li>\n<\/ol>\nNew Partners in the oRTB-Partners List<\/h3>\n The following new partners have been added to the oRTB campaign settings:<\/p>\n
Custom Parameters:<\/strong><\/p>\n\nAdform<\/strong> \u2013 TagID (Added to the list of RTB presets)<\/li>\nStickyADS.tv<\/strong> \u2013 ZoneID<\/li>\n<\/ul>\nNew Button in the Channel Dashboard<\/h3>\n A new button named Download ads.txt<\/strong> has been added to the \u201cPublisher\u201d\/\u201dAdvertiser\u201d settings.<\/p>\nClicking this button downloads all lines from advertisers connected to the channel and adds the channel line above them.<\/p>\nNew Parameter on the Ad Server<\/h3>\n The ad server and the tag constructor interface have been updated with a new macro and the parameters Inventory Partner Domain<\/strong>.<\/p>\n\n\n\n\nParameter<\/strong><\/td>\nMacro<\/strong><\/td>\nButton name in Tag Constructor<\/strong><\/td>\n<\/tr>\n\n&inv_partner_domain= {inv_partner_domain}<\/td>\n Inventory Partner Domain<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\nParameter and Macros:<\/strong><\/p>\nThis addition supports macro and parameter processing for both tag-based and oRTB activities.<\/p>\nCapping on the Source Level<\/h3>\n Two new cappings have been added to the \u201cSource\u201d capping section in the \u201cSource\u201d settings:<\/p>\n
\nAd Requests Daily Cap<\/strong> \u2013 Limits the number of ad requests a supply source can receive per day. Once reached, no new requests are received until 00:00 EST the following day.<\/li>\nAd Requests Hourly Cap<\/strong> \u2013 Limits the number of ad requests a supply source can receive per hour. Once reached, no new requests are received until the next hour.<\/li>\n<\/ol>\nNew Settings in the Schain Object Behavior Field<\/h3>\n The Schain Object Behavior field now has two additional parameters available when selecting Append to schain object (completed)\u2019 \\\u2019 Append to schain object\u2019\\\u2019Override schain object<\/em><\/strong>:<\/p>\n\n\n\n\nAttribute\/Fields<\/strong><\/td>\nType<\/strong><\/td>\nDescription<\/strong><\/td>\n<\/tr>\n\nasi<\/td>\n string; optional<\/td>\n the domain name of the advertising system; the advertising system identifier<\/td>\n<\/tr>\n \nsid<\/td>\n string; optional<\/td>\n the seller ID; identifies the seller of the inventory;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\nWhen these options are enabled, and fields asi<\/strong> & sid<\/strong> are filled, the values apply to ad requests from all Sources under this \u201cChannel\u201d and are sent to all connected campaigns.<\/p>\nNew Filter in the Advanced Targeting Settings<\/h3>\n An Ad Categories filter<\/strong> has been added to the tag-based \u201cSource\u201d settings. It analyzes the Category attribute in the VAST markup and, based on the source settings, either enables or blocks the advertiser\u2019s response.<\/p>\nNew Schain Section in Advanced Targeting Settings<\/h3>\n A new Schain section<\/strong> has been added to Tag-based\/oRTB\/PBS\/Direct Demand \u201cCampaign\u201d settings. When the toggle inside this section is disabled, it removes schain from requests coming to the campaign. By default, this parameter is enabled.<\/p>\nDemand Side Platform Updates<\/h2>\nCreatives Bulk Upload<\/h3>\n The \u201cCreatives\u201d tab now includes a creative Bulk Uploading <\/strong>option. This feature helps optimize the setup time and effort for campaigns with many similar creatives.<\/p>\nJS Support of 3rd-Party Trackers<\/h3>\n Support for JS trackers<\/strong> has been added to the 3rd-Party Trackers section in the \u201cCreative\u201d tab. Previously, only URLs were supported. Now, there are three types of 3rd party trackers available:<\/p>\n\nAd Impression<\/strong><\/li>\nAd JS Tracker URL<\/strong><\/li>\nAd JS Tracker Code<\/strong><\/li>\n<\/ol>\nClone Campaigns with Connected Line Items<\/h3>\n The clone functionality for \u201cCampaigns\u201d has been extended. It is now possible to clone a campaign along with its connected \u201cLine Items.\u201d Users can clone everything or select specific items to clone.<\/p>\nNew Bidding Strategies<\/h3>\n New Bidding Strategies<\/strong> have been introduced to optimize the bidding process. Based on previous bidding results, these strategies adjust bid prices dynamically within allowed ranges. This prevents overpaying for placements while still achieving the desired impression rate.<\/p>\nThese updates are designed to enhance the efficiency and functionality of our platform. Please get in touch with your account manager if you have any questions or need further assistance.<\/p>\n<\/p><\/div>\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Adtelligent is focused on providing the best technical solutions for its partners and customers while constantly improving and bringing its products up to date.\u00a0 You can find the latest ones below: Supply Side Platform New Values and Keys in the Universal Lists We have added three new values and two new keys to the global […]<\/p>\n","protected":false},"author":16,"featured_media":18845,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[],"class_list":["post-18844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"_links":{"self":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/18844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/comments?post=18844"}],"version-history":[{"count":0,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/posts\/18844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media\/18845"}],"wp:attachment":[{"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/media?parent=18844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/categories?post=18844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scannn.com\/lv\/wp-json\/wp\/v2\/tags?post=18844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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