\n<\/p>\n
For advertisers, the use of confidential computing means added protections for your customers\u2019 information that are secure by default. Other technical assurances include transparency into a product\u2019s code and the ability to receive proof, known as \u201cattestation,\u201d that data is processed as intended.<\/p>\n
TEEs are already a proven technology, used across different industries to protect data like passwords and credit card numbers. For example, Confidential Space \u2014 part of Google Cloud\u2019s confidential computing portfolio \u2014 is used by MonetaGo for secure financial fraud detection, and AstraZeneca uses it to encrypt data for medical device software. In other applications, it enables privacy preserving data sharing between businesses because of its unique security properties. We\u2019re using this same Confidential Space technology, which has already received rigorous security reviews from third-party auditors, as the technical foundation in Ads for confidential matching.<\/p>\n
In line with our privacy principles, we\u2019re committed to making confidential computing and other complementary technologies accessible to everyone. That is why confidential matching will be available at no additional cost to customers. Also, we\u2019re sharing our TEE architecture along with a few open source examples to help others build confidential solutions. We\u2019re continuing to work alongside others in the ads industry to further adoption of and build standards for this privacy enhancing technology.<\/p>\n
\u201cIAB Tech Lab has been advocating for privacy-enhancing technologies for years. Google’s use of confidential computing shows the continued momentum in adopting PET-powered solutions. We look forward to working with Google and others across the industry to evolve Tech Lab’s technical best practices and guidelines, open technical standards, and open-source solutions. We need collaboration in these areas to ensure the success of privacy-enhancing technologies in the digital ad economy.\u201d
<\/i>\u2014 Anthony Katsur, CEO, IAB Tech Lab<\/b><\/p>\n<\/div>\n