Today we\u2019re rolling out <\/span>Facebook Content Monetization<\/span><\/a> beta, a new monetization program that expands opportunities for creators to earn from more content formats.<\/span><\/p>\n Facebook Content Monetization merges our three existing Facebook-funded creator monetization programs \u2013 <\/span>In-stream ads<\/span><\/a>, <\/span>Ads on Reels<\/span><\/a>, and the <\/span>Performance bonus<\/span><\/a> \u2013 into a single program that pays creators for Reels, longer videos, photos and text posts.<\/span><\/p>\n Since we <\/span>announced<\/span><\/a> Facebook-funded monetization in 2017, more than four million content creators have earned money on Facebook. As we\u2019ve expanded from just providing monetization for longer videos to also include Reels and posts, overall payouts have grown. In the past year, Facebook has paid content creators more than $2 billion for videos, reels, photo and text posts. During that time, payouts for reels and short videos have grown more than 80%.<\/span><\/p>\n We\u2019re proud of how our monetization programs have helped creators thrive on Facebook, but we know that the different availability, eligibility requirements and sign-up processes of our various programs have resulted in some creators missing opportunities and others not being eligible to earn from all available formats. And the data backs this up \u2013 today only about one third of monetizing creators on Facebook earn from more than one Facebook-funded program.<\/span><\/p>\n With Facebook Content Monetization, creators will only have to join one monetization program.\u00a0 From there, they can monetize multiple formats and track their performance with one set of insights, making it easier than ever to earn money across our range of available content formats.<\/span><\/p>\n Facebook Content Monetization is built on the same <\/span>performance-based payout model<\/span><\/a> that powers Ads on Reels, In-Stream Ads and the Performance Bonus. Just like those programs, your earnings on Facebook Content Monetization are tied to how your eligible content performs. If you\u2019ve been successful with Ads on Reels, that should continue in Content Monetization, but now you also can earn from eligible longer videos, photos and text posts if you hadn\u2019t already.\u00a0<\/span><\/p>\n This week we\u2019re starting to send invitations to one million creators already monetizing on Facebook to join the beta, and will continue sending more invitations in the following months. Invited creators can join from the monetization tab of the Professional dashboard on mobile, or Meta Business Suite on desktop.<\/span><\/p>\n While open enrollment won\u2019t be available until 2025, we\u2019re offering creators the opportunity to tell us they are interested in receiving an invite for early access to the beta. You can express interest and <\/span>learn more<\/span><\/a> about Content Monetization at <\/span>Facebook for Creators<\/span><\/a>.<\/span><\/p>\n<\/p><\/div>\n![\"A](\"https:\/\/about.fb.com\/wp-content\/uploads\/2024\/10\/01_Onboarding.gif?resize=960%2C836\")
<\/a><\/p>\nCreators Have Been Earning on Facebook for Years<\/h2>\n
Now it\u2019s Simpler to Earn from More Content Types<\/h2>\n
![\"Video](\"https:\/\/about.fb.com\/wp-content\/uploads\/2024\/10\/02_Insights.gif?resize=960%2C836\")
<\/a><\/p>\nOur Payout Model Isn\u2019t Changing<\/h2>\n
Who\u2019s Eligible for the Content Monetization Beta?<\/h2>\n
![\"Screen](\"https:\/\/about.fb.com\/wp-content\/uploads\/2024\/10\/03_Sign-up.jpg?resize=960%2C836\")
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